fbpx
Connect with us

Tech

Amazon Prime Video: 31 best TV shows to binge this week

Published

on

Amazon Prime Video: 31 best TV shows to binge this week
ml-101-01084-1-fnl-2

Modern Love.


Amazon Studios

This week on Amazon Prime Video comes new episodes of a couple of shows.

On Friday, get the kids to watch more of Jessey and Nessy (2020), an animated series about an innately curious little girl and her best friend. Also on Friday comes new episodes of Pan y Circo (2020), a Mexican talk-show featuring experts and other personalities.

Last week’s arrivals include sports docuseries All or Nothing: Toronto Maple Leafs and the fourth and final season of Billy Bob Thornton legal drama Goliath.

For more options, scroll down to find a list of the best Amazon Originals.

Entertain your brain with the coolest news from streaming to superheroes, memes to video games.

Read more: The 20 best movies to watch on Amazon Prime Video | Everything you need to know to sign up to Amazon Prime Video

Best Amazon Prime Video Original series

Romance

Modern Love (2019—)

http://www.cnet.com/

Amazon Studios

Grab your blanket and a cup of tea for this sweet, cosy viewing. Modern Love is based on real-life personal essays about love from the New York Times column of the same name. These stories are delicately brought to life for the screen by a starry cast, including Anne Hathaway, Dev Patel and, in season 2, Minnie Driver and Kit Harington, among many more. Some stories won’t be tied up with a neat bow, and some will take you to unexpected places. The overall tone is feel good without being overly saccharine, and it might just stir your belief in the magic of true love.

Drama

The Underground Railroad (2021—)

http://www.cnet.com/

Amazon Prime Video

Sublime filmmaker Barry Jenkins (Moonlight) takes on adapting Colson Whitehead’s novel The Underground Railroad into a powerful 10-episode series. Set in the southern US during the 1800s, the fictional story follows Blacks attempting to escape from slavery via a network of hidden tracks and tunnels. Tapping magical realism and a superb cast including Thuso Mbedu and William Jackson Harper, The Underground Railroad is an emotional and chilling triumph.

The Wilds (2020—)

http://www.cnet.com/

Amazon

Amazon’s first original young adult offering is an intriguing combination of Lost and the Breakfast Club — and it works. Crucially, the cast of characters who find themselves stranded on a deserted island are all teenage girls. To them, that makes life even more excruciating. Each has a very different background — from spoiled rich girl to Native American — but they have to put aside their differences to survive, learning a thing or two about themselves on the way. Things get even more dark and thrilling when Rachel Griffiths’ Gretchen Klein comes into the picture as the head of the secretive Dawn of Eve program.

Informer (2018)

http://www.cnet.com/

Amazon Studios

This gripping British series is about, yes, an informer and the murky territory involved in coercing someone to take on the dangerous gig. Paddy Considine (who now has a gig on the Game of Thrones prequel) stars as DS Gabe Waters, a counterterrorism officer tasked with infiltrating a far-right movement in West Yorkshire. Partnered with an excellent Bel Powley (The Morning Show, The King of Staten Island) as the young and inquisitive DC Holly Morten, he attempts to bring British Pakistani Raza (Nabhaan Rizwan) on board to uncover information about a possible terrorist attack. A provocative thriller that will keep you on your toes.

Picnic at Hanging Rock (2018)

http://www.cnet.com/

Amazon Studios

This TV version of Picnic at Hanging Rock isn’t quite a masterpiece like the 1975 film adaptation of the classic Australian novel. But it’s just as mysterious, unfurling a dreamy yet eerie veil over a fictional disappearance in the isolated Australian bush. When three students and their governess go missing after a picnic at the rock area, hysteria sets into the community and the esteemed Appleyard College, led by Natalie Dormer’s formidable headmistress. Dark secrets emerge, keeping you hanging on until the end.

The Last Tycoon (2016-2017)

http://www.cnet.com/

Amazon Studios

Matt Bomer, Lily Collins and Kelsey Grammer star in this 1930s-set drama about a brilliant Hollywood executive. Self-made prodigy Monroe Stahr (Bomer) faces a constant struggle with studio head Pat Brady (Grammar). The series takes an interesting angle, exploring the influence of the Nazis and the German market on Hollywood politics in a world on the brink of war. The Last Tycoon is based on F. Scott Fitzgerald’s last book, unfinished and posthumously published, with loose inspiration from producer Irving Thalberg, known as The Boy Wonder during the early 1900s. Superbly acted, sumptuous to look at and centered on absorbing characters, The Last Tycoon ended too soon after one season.

The Collection (2016)

http://www.cnet.com/

Amazon Studios

If you like your fashion and historical drama, The Collection aptly brings the two together. Set in a post World War II Paris, the eight-part series follows two entrepreneurial brothers who clash as they build their fashion empire. Rivalry, betrayal and Nazi occupation are the provocative elements that light a fire under this handsomely shot family drama. Note of warning, once you become hooked on the deftly layered intrigue, you’ll have to face the disappointment of no second season.

Sci-fi

Tales from the Loop (2020—)

http://www.cnet.com/

Amazon

Not just another show about a small town where strange things happen, Tales from the Loop has a lot more underneath the surface. Drawing from a narrative art book by Swedish artist Simon Stålenhag, the series is stunning to look at, meticulous as can be with symmetrical frames. Light and space are infused with a painterly feel. The interconnected townspeople are similarly nuanced, their stories exploring loneliness, aging, the impact of technology and more through sci-fi ideas.

The Feed (2019)

http://www.cnet.com/

Amazon Studios

The Black Mirror vibes are strong in this British series about technology gone wrong. The Feed is set in a futuristic London where a family develops an implant that lets people livestream their lives without needing to press a button on a phone. No, absolutely nothing can go wrong with that! Some pretty impressive actors stack out the cast, including David Thewlis and Michelle Fairley. While it’s not as polished or deep-cutting as Black Mirror, it’s still worth a look — just grab your phone during the less gripping parts.

Amazon Studios

Amazon rescued The Expanse from the realm of canceled TV, bringing us a fifth season with a sixth (and final season) to come. Thank goodness it did, because The Expanse is smart sci-fi with realistic characters, high production values and a dash of detective noir. Set in a future where humanity has colonized the Solar System, a conspiracy threatens to start a cold war between the largest powers. A band of antiheroes find themselves at the center. Look forward to more space western themes in the consistently excellent later seasons.

Fantasy

Good Omens (2019)

http://www.cnet.com/

Chris Raphael

This adaptation of Neil Gaiman and Terry Pratchett’s novel pairs two other UK treasures in David Tennant and Michael Sheen. They play the demon Crowley and the angel Aziraphale, respectively, in this miniseries that sees Earth on the brink of destruction thanks to a final battle between Heaven and Hell. Decidedly against this, after enjoying their time on the planet, the bickering pair team up and attempt to prevent Armageddon. With a stacked cast, including a cameo from Benedict Cumberbatch as, well, Satan, Good Omens is a worthy adaptation, largely thanks to Tennant and Sheen’s double act.

Forever (2018)

http://www.cnet.com/

Amazon Studios

If you’re in a particularly meditative mood, reflecting on life, relationships and the big choices we make in life, Forever will gently set your world on fire. June (Maya Rudolph) and Oscar (Fred Armisen) are a married couple cruising through their suburban life until vastly unexpected turns take them into otherworldly territory. Stick through the slow-burning first episode and you’ll be rewarded with an exceptionally crafted eight-episode series, gently wrapping you in its visually beautiful and meaningful dream.

Thriller

Hanna (2019—)

http://www.cnet.com/

Amazon Prime

The premise of Hanna, a Joe Wright action thriller from 2011, is so good Amazon fleshed it out for a TV series. Starring Esme Creed-Miles as the skilled young assassin living in the Romanian wilderness, Hanna the TV show expands the teen’s backstory and explains why the CIA’s Marissa Wiegler has an obsession with capturing her.

Amazon Studios

The Man in the High Castle imagines an alternate history where the Axis powers (Rome-Berlin-Tokyo) win World War II. Based on a Philip K. Dick novel, the series follows characters in the ’60s who live in a parallel universe, where Nazi Germany and the Empire of Japan control the US. But there’s impossible newsreel footage surfacing of a world where Germany and Japan lose the war, causing some to rebel. To really hammer home its dystopia credentials, The Man in the High Castle is steered by producer Ridley Scott. Fully realized and with a focused plot, this is gripping TV.

Comedy

Amazon Studios

If somehow the Fleabag train passed you by, it’s time to let it hit you at its full, incredible force. Phoebe Waller-Bridge writes and stars in the play-turned extraordinary comedy series. A 30-something woman who runs a cafe lives a sex-filled life with a sense of humor that hides the tragedies she hasn’t yet come to terms with. Just about word-for-word perfect, with a fourth-wall breaking device, Fleabag frequently does its best to both shock and devastate you, while being ridiculously funny.

I Love Dick (2016-2017)

http://www.cnet.com/

Amazon

Going on a Katheryn Hahn binge after WandaVision? Marvel’s new favorite witch starred in one season of this 2016 comedy with a memorable title. Her character’s name is just as memorable: Chris Kraus, an artist and filmmaker who moves to Texas with her husband. She quickly falls in love with his fellowship sponsor, played by Kevin Bacon. Yes, Kevin Bacon is in this. The dynamic of her marriage shifts as her infatuation challenges everything in smart and provocative and adult ways. Sadly, I Love Dick didn’t score a second season, but the first is well worth your time.

Red Oaks (2014-2017)

http://www.cnet.com/

Amazon Studios

A coming-of-age story. College. ’80s movie references. ’80s music. Endearing characters. This gem of a show from a few years back is easy viewing in the best way possible. David Myers (Craig Roberts) is a college student who gets a gig at Red Oaks, a Jewish country club, in the summer of 1985. As he figures out where he’s going in love and life, David meets eccentric, chaotic characters who provide plentiful laughs along with warranting your emotional investment. Put Red Oaks on your list of ultimate comfort viewing.

Superhero

Invincible (2021—)

http://www.cnet.com/

For those who aren’t a fan of cartoons, Invincible could be your converter, up there with other adult cartoons like BoJack Horseman and Rick and Morty. Based on a comic book from Robert Kirkman, the creator of the Walking Dead, Invincible follows 17-year-old Mark Grayson and his training to become a superhero just like his father, who happens to be the most powerful superhero on the planet. Episodes run long at nearly 50 minutes, connected into one big, blood-spattered story. A subversive series with a huge cast featuring Steven Yeun, Sandra Oh and J.K. Simmons, Invincible will engross you in its smart animated world.

Amazon Studios

While The Tick was sadly canceled after two seasons, the superhero comedy will still give you a hit of fast-paced, colorful action with its tongue firmly in its cheek. Based on the comic book character, The Tick is a bulletproof hero who wears a, yep, blue tick suit. His sidekick? The meek Arthur who wears a … moth suit. Their nemesis is The Terror, a supervillain in their city’s underworld. If you want to sit back and watch pure superhero entertainment, you’ve found the right show.

Horror

Crime

Ripper Street (2012-2016)

http://www.cnet.com/

Amazon Studios

This dark and gritty series is set in the late 1800s on the streets of Whitechapel, a place once terrorized by Jack the Ripper. Detective Inspector Edmund Reid (Matthew Macfadyen) and the police have to deal with the aftermath of the Ripper murders, which have left the area of London in an anarchic state. Fine acting, strong characters and, importantly, strong dialogue make the episodic mysteries all the more suspenseful and immersive. Five superb seasons await you (consisting of six to eight episodes each).

Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

See all photos

Go to Source

Click to comment

Leave a Reply

Tech

The 2021 Digiday Awards Shortlist

Published

on

The 2021 Digiday Awards Shortlist

New audiences, inclusivity and reemergence from quarantine became the backbeat of this year’s Digiday Awards shortlist

In what is still a time of uncertainty, with some parts of the world navigating a great reopening and other parts grappling with COVID-19 variants and limited vaccine access (or adoption), the nature of consumer behavior is constantly changing. However, digital media and marketing persist, and the nature of the ecosystems in which they work is now a part of the everyday fabric of the job. As always, the creative teams that drive campaigns for publishers and advertisers adapt. 

The latest installment of the Digiday Awards acknowledges the evolution of an industry, one that has not only transformed because of the pandemic and quarantines but one that has shifted in other profound ways as well. The sweeping calls for advocacy and inclusion have also shaped what the Digiday Awards judges have before them, in October 2021, as does an ongoing industry-wide shift to represent — and reach — younger demographics in the developing spaces they work and play (specifically, mobile and online games). 

Finalists found their gamers in 2021 campaigns

Take, for example, Excedrin, a double Digiday Awards finalist for Best Multi-Platform campaign and Best Strategy Pivot. Working with Weber Shandwick, the pain reliever’s program in 2021—  “Game Over for Headaches” — broke through to a new audience by leveraging influential streamers in the gaming space. Excedrin partnered with Twitch to create original content that spoke authentically to gamers. The outcome for the campaign was heightened earned coverage and positive consumer attention, and ultimately “Game Over” became the start of meaningful business results. 

To be sure, Mtn Dew is no stranger to gamers, with its “Game Fuel” slogan securely a part of console culture. As the PepsiCo brand worked with OMD, the media agency fused the caffeinated beverage with game influencer messaging that foregrounded authenticity and premium content. John Cena, professional wrestler and actor, helmed the launch of Mtn Dew Major Melon, the brand’s first new flavor in more than a decade, driving interest in the runup to the 2021 Super Bowl and highlighting in-game sweepstakes across every major social media channel. The campaign drove significant sales in Q1 and garnered OMD triple-finalist status in the Digiday Awards — Best Use of Influencer Marketing, Best Product Launch Campaign and Most Innovative Media Agency. 

Brands and media companies maintained the inclusivity beat

From deodorants to swimwear, from soft drinks to cinema, advertisers, media companies and their partners continued to push for expanded representation in their 2021 campaigns.

Degree showcased inclusive design that made its deodorant product accessible to people with different upper-limb abilities and differently sighted individuals. Their campaign told truthful and courageous stories and highlighted how other brands and companies could successfully implement similar changes to their product designs. The ‘Degree Inclusive’ campaign is shortlisted for Best Product Launch Campaign.

Amazon Studios connected with Imprint Projects and put voter suppression in the spotlight in 2021. ‘All In for Voting’ included documentary films, an experiential roadshow, and a multi-platform awareness campaign. It touched down at 55 brand-hosted voter registration events and 21 outdoor film screenings in disenfranchised communities. The effort earned Amazon and Imprint a spot among the finalists for Best Multi-Platform campaign.

Body inclusivity and alternatives to hyper-sexualized swimwear were the driving themes behind Summersalt’s ‘Every Body is a Summersalt Body’ campaign. Featuring two dozen accomplished women, the messaging showcased a spectrum of sizes, different sizes, backgrounds, ethnicities, ages, and sexualities to demonstrate that every single body belongs in a suit of its choosing. Summersalt is shortlisted for best Branding Campaign B2C in the Digiday Awards.

Finally, The Coca-Cola Company activated its Sprite brand to make a statement supporting social justice and Black Lives Matter. Partnering with Havas Atlanta, Moxi, and industry influencers, the program gave $50,000 to influencers to give to the causes of their choice. The brand also hosted a series of virtual performances by artists called “Sprite Way” — the shows also gave back, donating funds to independent performance venues via Save Our Stages. The campaign stands among finalists for Best Strategy Pivot.

As cities and travel reopened, campaigns centralized support and safety

With storefront businesses deeply impacted during quarantines, as HBO Max brought on-site film productions back online, they did so with an eye on helping local vendors benefit from having their locales featured on audiences’ screens. Dropping giant purple pins with QR codes near the stores filmed on and around locations for its film “In the Heights,” customers could scan the codes and redeem rewards from the local businesses. Complete with a micro-site to help people find the pins, the campaign wrapped with a spot on the Digiday Awards shortlist for Best Multi-Platform Campaign.

Expedia knows travel, and as the world cautiously returns to the roads, the air and destinations, the full-service travel site provided inspiration and tips to give travelers confidence in their plans. They also replicated superstar Joe Jonas’s hand and distributed 500 of the exact replicas for those who might need a little actual hand-holding on their first trip after quarantine. The campaign, in turn, handed Expedia a finalist spot for Best PR Campaign.

Check out the full shortlist below as we wait for the judges’ decisions on all the Digiday Awards finalists.

Best Creative

Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Campaign

Comedy Central

Verizon and Madwell – The Reset

Land Rover and Outside

twelvenote

Known and Shift4 – Inspiration4

Best Collaboration

SHISEIDO and Dentsu Inc. – “Camellia” The brand film we didn’t shoot

Pepsi, NFL and Roc Nation – Super Bowl LV Halftime Show

Genero and Nespresso – Nespresso Talents

Fox News Media and Tunnel to Towers Foundation – Memorial Day Special Branded Content

INNOCEAN USA and Hyundai Motor America – The Un-Adventurers

Digital Dominance and ResMed – Changing lives with every breath

Best Use of Social

Nomadic Agency – Capcom Resident Evil Village Alternate Reality Game

Courageous Studio – AT&T Forces of Change

Initiative – Gen Z chooses Rexona

eos products and Mischief @ No Fixed Address – Cooch Blessings Campaign

Febreze and M Booth – Bedazzling Millennials with a Kardashian Brand Fan

Campfire and The INKEY List – #AskINKEY Campaign

Best Use of Mobile

Buzzer

Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Campaign

Aki Technologies and Family Dollar

Insider – Rebranding with New Mobile App Launch

(General Mills) Nature Valley & Mindshare – Sensory Ads by RUMBLE

NTWRK

Best Use of Video

Known and TikTok – It Starts On TikTok

CarMax – “Pinch Me”

TV Land

CONVICTS

XX Artists – Ancestry’s Kidsplaining Series

Edelman and TAZO Tea (Unilever)

Best Use of Influencer Marketing – NEW

MG Empower and Bumble – #MyLoveIsBlackLove

Collab, OMD and PepsiCo – Late Night Tastebuds

eos products and Mischief @ No Fixed Address – Cooch Blessings Campaign

Zeno Group and Crest – Crest Whitening’s Beauty Breakthrough

MTN DEW GAME FUEL – 2020 Gaming Influencer Campaign

Known and TikTok – It Starts On TikTok

Best Product Launch Campaign

Barbarian and Fenty Beauty –  Fenty Eau De Parfum Ghost Stores

NYX Professional Makeup – Shine Loud High Shine Lip Color Launch

Accompany Creative – Launch of Nespresso Premium Single-Origin Coffee Portfolio

Signia & Griffin360 – Signia Active X hearing aid launch

Degree – Launch of Degree Inclusive

OMD and PepsiCo – Launch of Mountain Dew Major Melon

Best Branding Campaign B2B

Insider and ING – Transforming Business/Changemakers’ Playbook campaign

Oracle – Wall Street Journal Brand Advertising Campaign

Lycored – Nourishing connections

IDG and Domo – State of the CIO Data Dashboard

Trelleborg

Wistia – Show Business

Best Branding Campaign B2C

Movement Strategy and Klarna

SEEN Connects and Simply Be – Fit For An Icon

GSG and ASICS

Pepsi – Match Me if You Can

InvestingChannel – IG US CONTENT SERIES AWARD

Summersalt – “Every Body Is A Summersalt Body” Campaign

Best Multi-Platform Campaign

ViacomCBS

HBO Max – On Location

Movement Strategy and Looney Tunes

Evoke and Foundation Consumer Healthcare, Plan B One-Step

Imprint Projects and Amazon Studios – “All In For Voting”

Weber Shandwick & Excedrin (GSK Consumer Healthcare) – Game Over for Headaches

Best Search Campaign

Goodway Group and Anytime Fitness

Investis Digital and Happy Valley

In The Know Glossary

Terakeet and Leading Mortgage/Lending Company

January Digital for David’s Bridal

Adtaxi

Best Strategy Pivot – NEW

American Century Investments – #ACCFantasyGolf

Weber Shandwick & Excedrin (GSK Consumer Healthcare) – Game Over for Headaches

Havas Atlanta, Social Center (The Coca-Cola Company – North America), Moxie

Warm Street

Atlassian

Hubilo

Best Audio Campaign

Edelman & Good Humor (Unilever)

Velocity, ViacomCBS and LEGO® – Lego Friends Podcast

Nickelodeon and iHeartRadio – Avatar: Braving the Elements podcast

CBS News – My Life Of Crime Podcast

In The Know – We Should Talk

Best PR Campaign

Edelman & Dove (Unilever)

Expedia & Zeno Group – Lend A Helping Hand to Anxious Travelers

Weber Shandwick, Chicago – “Swim Heard Round the World”

Weber Shandwick, Chicago – American Pecans – Super Safe Pecan Debate

Movers+Shakers & e.l.f. Cosmetics – Chipotle Mexican Grill & DayOne Agency

The Martin Agency – UPS and J Balvin #JuntosImparables

Most Innovative Publisher

The Dodo

BDG

WAVE.tv

Dotdash

In The Know

Courageous Studios

Best Gaming/esports Campaign

In The Know Bowl

SHISEIDO, Dentsu Inc. – “Camellia” The brand film we didn’t shoot

BEN Group, Electronic Arts, and Velan Studios – Launch of “Knockout City”

Viral Nation – PUBG MOBILE Version Update Launch

Edelman & Edgewell Personal Care (Schick)

Enthusiast Gaming and TikTok – TikTok Gamers Greatest Talent

Most Innovative Media Agency

Known

Kyra Media

Canvas Worldwide

Sela, a PCA Group Company, and OZNaturals

m/SIX

OMD Worldwide

Most Innovative Brand

Pepsi – PepsiCo Beverages North America

Reverb – The Pedal Movie

Lycored – Nourishing Connections

Noom

NTWRK

Known and Shift4 – Inspiration4

Most Innovative Technology Platform

VidMob

Iterable

STN Video

Truthset

Intowow Yieldbooster

Premion

Most Innovative Independent Agency

Movers+Shakers

B-Reel

Imprint Projects

Klick Health

We are Rosie – Welcome To A New Way To Work

SEEN Connects

Leader of the Year

OS Studios – John Higgins, CEO

SEEN Connects – Sedge Beswick, Founder and Managing Director

Bev – Alix Peabody, Founder and CEO

Collectively – Ryan Stern, CEO

PepsiCo Beverages, North America – Greg Lyons, CMO

HUM Nutrition – Walter Faulstroh, Co-founder & CEO

Go to Source

Continue Reading

Tech

Adobe Photoshop finally comes to the browser, and Chromebooks

Published

on

Adobe Photoshop finally comes to the browser, and Chromebooks

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

Michael is a former graphic designer who’s been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.

Go to Source

Continue Reading

Tech

The Rundown: Amazon steps up its courtship of brand advertising dollars at Unboxed

Published

on

The Rundown: Amazon steps up its courtship of brand advertising dollars at Unboxed

October 26, 2021 by Max Willens

As it continues to hunt for brand advertisers’ dollars, Amazon will try to act more like a social network while continuing to think like a marketplace.

The ecommerce giant today announced a clutch of new additions to its advertising ecosystem at Unboxed, the company’s third annual advertising conference. Many of the changes seem explicitly aimed at helping advertisers who are focused on driving brand awareness or consideration, rather than strictly sales. 

The key details:

  • The company launched Brand Metrics, a “self-service measurement solution” that allows advertisers to track how many people are considering their brand and how they stack up to competitors. It also launched a brand lift tool that allows marketers to create studies within Amazon DSP, then send them to a panel of opted-in Amazon shoppers. 
  • Amazon is also expanding the availability of its marketing cloud to all of its DSP customers. Those customers now have the ability to upload pseudonymized data sets to query alongside Amazon ad campaign data, using either custom queries or by choosing from a library of queries Amazon supplies DSP users.  
  • The Unboxed announcement included several ad formats that could help performance marketers too, including more interactive ads. For example, customers that hear an ad on Amazon Music through any Alexa-enabled device can ask the assistant software to send them more information about the product advertised; customers that see an ad on IMDBtv through Fire TV can now ask Amazon to send them more information.
  • Advertisers can now also buy sponsored display ads within Twitch livestreams.

Seeking trust signals

Many of the changes Amazon is making seem designed to boost its customers’ engagement with ads and brands.

In addition to the new ad products, Amazon’s announcement also included fresh promotion of its “follow” button, which Amazon began testing about six months ago in the U.S. Customers that follow brands within Amazon get notifications when the brand does things like stream live — brands may also have deals for followers surfaced to them on Amazon’s homepage. Amazon said there are 20 million follow relationships in place within its ecosystem; as of 2019, there were more than 2 million brands selling on Amazon, according to Marketplace Pulse.

While Amazon will need more people to actually begin following brands, it potentially solves for problems that many kinds of advertisers have long had with Amazon as a marketplace. “What Amazon does really well is drive down customer acquisition cost, but their lifetime value is atrocious,” said Ryan Flannagan, the CEO of Nuanced Media, a performance-focused media agency. “Playing with these types of things could improve that.”

If follower features and follower counts become more visible within Amazon over time, it should help customers and advertisers begin to think about brands within the platform differently.

“They’re layering on these brand metrics because they also want another gauge of credibility,” Flannagan said. “Right now, [shopping on] Amazon is a price play. If it becomes a brand play, that changes things.”

The store(front) of the future

The addition of the follow button also opens the door for merchants and brands to start treating their storefronts differently. “It’ll allow them to treat Amazon stores like their websites,” said Peter Vasilakos, director of digital marketplaces at Assembly. “They’re going for a social approach.”

Amazon’s embrace of social sends it back in the direction that large tech platforms are heading, albeit from the opposite direction, with Facebook, Instagram and Pinterest are all adding more native commerce opportunities, and large retailers, including Walmart, looking to do more to grow their advertising ecosystems. “Everything is turning into a marketplace,” Vasilakos said. 

https://digiday.com/?p=430102

Go to Source

Continue Reading
Home | Latest News | Tech | Amazon Prime Video: 31 best TV shows to binge this week

Market

Trending