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AMD could defeat Nvidia in first battle of next-gen GPU wars, if launch rumors are right



AMD could defeat Nvidia in first battle of next-gen GPU wars, if launch rumors are right
An AMD Radeon Graphics Card With Three Fans Standing Upright Against A Dark Red Backdrop

(Image credit: AMD)

Nvidia and AMD’s next-gen graphics cards are due later this year, and we’ve just heard more from the rumor mill about exactly when these Lovelace and RDNA 3 products might arrive, giving us a hint of how the next-gen GPU wars could pan out as a result.

This comes from German tech site 3DCenter.org which presented us with a roundup of all the rumored tape out, testing and purported release dates for Nvidia and AMD’s next graphics cards, put together using the most recent info from two major Twitter leakers, namely Kopite7kimi and Greymon55.

Of course, this is just a summary of rumors and guesswork, and as 3DCenter makes clear there are big caveats regarding the accuracy here, but nonetheless it’s interesting to see how the speculation is shaping up regarding which GPUs might come first (and this ties up with what we’ve heard elsewhere, too, lending it all a bit more weight – we’ll come back to that later).

So, going by the prediction made here, the initial products for both Nvidia and AMD – for what will presumably be the RTX 4000 and RX 7000 series respectively – will be the top-end AD102 for the former and Navi 33 for the latter, possibly arriving in September or October 2022.

That means the first product out from Nvidia could be the flagship RTX 4090, and that alone, perhaps, as the most recent rumor from Kopite7kimi is that the RTX 4080 will not use the AD102 chip, and will actually be built around AD103 (help yourself to some condiments with that assertion, of course).

AMD, on the other hand, is going to be pushing out Navi 33 products which are midrange GPUs, not high-end. There’s some confusion as to exactly where the boundaries for Navi 33 will lie, going by the latest from another high-profile leaker, Moore’s Law is Dead, but these GPUs might be RX 7600 or even 7700 models.

Nvidia’s next Lovelace graphics cards purportedly won’t be too far behind, though, with AD103 and AD104, which could represent the RTX 4080, 4070 and 4060, going into testing a month or two after the RTX 4090, meaning that all these GPUs should debut at some point in Q4 2022 (and perhaps in November as a vague best guess from what we see here).

AMD, on the other hand, will keep gamers waiting until 2023 for the rest of its line-up if this rumor roundup is correct, theorizing that the flagship RX 7900 (Navi 31) offering will turn up at the start of the year (presumably January), and the rest of the RDNA 3 range (including RX 7800 products) may not arrive until the spring of 2023 (that’s Navi 32).

Analysis: Advantage AMD, at least initially?

The most important thing to remember here is that even if this is the intended release schedule for Nvidia and AMD right now, there’s still a fair bit of road to go in the testing process, so things may change anyway. When you consider that these are just rumors, it’s clear we need to be very cautious about putting too much stock in these supposed release timeframes.

What’s interesting, though, is that on the AMD side this does marry with what we’ve heard from YouTuber Moore’s Law is Dead, who believes that Navi 32 won’t arrive until the first half of 2023, so spring of next year would seem about right. He also reckons that Navi 33 products are going to be out of the door first for AMD, so that’s a trio of leakers making that prediction – which does lend the rumor a bit more weight.

Where things differ for Moore’s Law is Dead is that he asserts that the flagship RDNA 3 product won’t be far behind Navi 33 at all, whereas 3DCenter’s summary predicts a much larger gap.

At any rate, going by what’s floated here, the initial battle of the next-gen GPU wars could be Nvidia’s top-end vs AMD’s mid-range, and that should give Team Red the advantage, at least in terms of getting traction with adoption going out of the gate.

Nvidia’s problem will be if it only has the RTX 4090 on sale to begin with, that’s a niche proposition which is invariably going to have a towering price tag, and what’s more its rumored power demands could force gamers into a PSU upgrade, making it an even more difficult sell (in terms of the hassle and extra cost of switching out your power supply).

So, AMD’s RDNA 3 range could get the jump on Nvidia at the outset, if this turns out to be on the money – assuming, that is, that Team Red can get production cranked up so supply meets demand.

However, Nvidia should not be too far behind with the rest of its RTX 4000 line-up, bringing all those cards in before AMD gets anything else released, at least in theory. So the situation could swing back in Team Green’s favor fairly swiftly, depending on how the relative merits and pricing of these GPUs pans out (and stock levels, too).

As a final note, we should also bear in mind that later in 2023, the GPU world won’t be a two-horse race, and we don’t know what kind of impact Intel’s desktop Arc graphics cards will have (they should be out next month, and likely on shelves in fairly hefty quantities later in 2022).

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel – ‘I Know What You Did Last Supper’ – was published by Hachette UK in 2013).

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AMD CEO says 5-nm Zen 4 processors coming this fall



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Advanced Micro Devices revealed its 5-nanometer Zen 4 processor architecture today at the Computex 2022 event in Taiwan.

The new AMD Ryzen 7000 Series desktop processors with Zen 4 cores will be coming this fall, said Lisa Su, CEO of AMD, in a keynote speech.

Su said the new processors with Zen 4 architecture will deliver a significant increase in performance upon their launch in the fall of 2022. Additionally, Su highlighted the strong growth and momentum for AMD in the mobile market as 70 of the more than 200 expected ultrathin, gaming and commercial notebook designs powered by Ryzen 6000 Series processors have been launched or announced to-date.

In addition, other AMD executives announced the newest addition to the Ryzen Mobile lineup, “Mendocino;” the newest AMD smart technology, SmartAccess Storage; and more details of the new AM5 platform, including support from leading motherboard manufacturers.

“At Computex 2022 we highlighted growing adoption of AMD in ultrathin, gaming, and commercial notebooks from the leading PC providers based on the leadership performance and battery life of our Ryzen 6000 series mobile processors,” said Su. “With our upcoming AMD Ryzen 7000 Series desktop processors, we will bring even more leadership to the desktop market with our next-generation 5-nm Zen 4 architecture and provide an unparalleled, high-

performance computing experience for gamers and creators.”

AMD Ryzen 7000 Series desktop processors

The new Ryzen 7000 Series desktop processors will double the amount of L2 cache per core, feature higher clock speeds, and are projected to provide greater than 15% uplift in single-thread performance versus the prior generation, for a better desktop PC experience.

During the keynote, a pre-production Ryzen 7000 Series desktop processor was demonstrated running at 5.5 GHz clock speed throughout AAA game play. The same processor was also demonstrated performing more than 30% faster than an Intel Core i9 12900K in a Blender multi-threaded rendering workload.

In addition to new “Zen 4” compute dies, the Ryzen 7000 series features an all-new 6nm I/O die. The new I/O die includes AMD RDNA 2-based graphics engine, a new low-power architecture adopted from AMD Ryzen mobile processors, support for the latest memory and connectivity technologies like DDR5 and PCI Express 5.0, and support for up to four displays.

AMD Socket AM5 Platform

The new AMD Socket AM5 platform provides advanced connectivity for our most demanding enthusiasts. This new socket features a 1718-pin LGA design with support for up to 170W TDP processors, dual-channel DDR5 memory, and new SVI3 power infrastructure for leading all-core performance with our Ryzen 7000 Series processors. AMD Socket AM5 features the most PCIe 5.0 lanes in the industry with up to 24 lanes, making it our fastest, largest, and most expansive desktop platform with support for the next-generation and beyond class of storage and graphics cards.

And AMD said the “Mendocino” processors will offer great everyday performance and are expected to be priced from $400 to $700.

Featuring “Zen 2” cores and RDNA 2 architecture-based graphics, the processors are designed to deliver the best battery life and performance in the price band so users can get the most out of their laptop at an attractive price.

The first systems featuring the new “Mendocino” processors will be available from computer partners in Q4 2022.

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AMD’s Ryzen 7000 desktop chips are coming this fall with 5nm Zen 4 cores



AMD’s Ryzen 7000 desktop chips are coming this fall with 5nm Zen 4 cores

AMD’s upcoming Ryzen 7000 chips will mark another major milestone for the company: they’ll be the first desktop processors running 5 nanometer cores. During her Computex keynote presentation today, AMD CEO Lisa Su confirmed that Ryzen 7000 chips will launch this fall. Under the hood, they’ll feature dual 5nm Zen 4 cores, as well as a redesigned 6nm I/O core (which includes RDNA2 graphics, DDR5 and PCIe 5.0 controllers and a low-power architecture). Earlier this month, the company teased its plans for high-end “Dragon Range” Ryzen 7000 laptop chips, which are expected to launch in 2023.

Since this is just a Computex glimpse, AMD isn’t giving us many other details about the Ryzen 7000 yet. The company says it will offer a 15 percent performance jump in Cinebench’s single-threaded benchmark compared to the Ryzen 5950X. Still, it’d be more interesting to hear about multi-threaded performance, especially given the progress Intel has made with its 12th-gen CPUs. You can expect 1MB of L2 cache per core, as well as maximum boost speeds beyond 5GHz and better hardware acceleration for AI tasks.

AMD is also debuting Socket AM5 motherboards alongside its new flagship processor. The company is moving towards a 1718-pin LGA socket, but it will still support AM4 coolers. That’s a big deal if you’ve already invested a ton into your cooling setup. The new motherboards will offer up to 24 channels of PCIe 5.0 split across storage and graphics, up to 14 USB SuperSpeed ports running at 20 Gbps, and up to 4 HDMI 2.1 and DisplayPort 2 ports. You’ll find them in three different flavors: B650 for mainstream systems, X650 for enthusiasts who want PCIe 5.0 for storage and graphics and X650 Extreme for the most demanding folks.

Given that Intel still won’t have a 7nm desktop chip until next year (barring any additional delays), AMD seems poised to once again take the performance lead for another generation. But given just how well Intel’s hybrid process for its 12th-gen chips has worked out, it’ll be interesting to see how it plans to respond. If anything, it sure is nice to see genuine competition in the CPU space again.

While Ryzen 7000 will be AMD’s main focus for the rest of the year, the company is also throwing a bone to mainstream laptops in the fourth quarter with its upcoming 6nm “Mendocino” CPUs. They’ll sport four 6nm Zen 2 cores, as well as RDNA 2 graphics, making them ideal for systems priced between $399 and $699. Sure, that’s not much to get excited about, but even basic machines like Lenovo’s Ideapad 1 deserve decent performance. And for many office drones, it could mean having work-issued machines that finally don’t stink.

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Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront



Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch is representative of a broader rising tide in streaming ad pricing in this year’s TV advertising upfront market, as Disney-owned Hulu, Amazon and even Fox’s Tubi are looking to press upfront advertisers to pay up.

In its initial pitch to advertisers and their agencies, Disney is seeking CPMs for Disney+ around $50, according to agency executives. That price point applies to broad-based targeting dubbed “P2+,” which refers to an audience of any viewer who is two years old or older (though Disney has told agency executives that programming aimed at viewers seven years old and younger will be excluded from carrying ads). In other words, more narrowly targeted ads are expected to cost more based on the level of targeting. A Disney spokesperson declined to comment.

At a $50 CPM, Disney+ is surpassing the prices that NBCUniversal’s Peacock  and Warner Bros. Discovery’s HBO Max sought in last year’s upfront market and that gave ad buyers sticker shock. The former sought CPMs in the $30 to $40 range, while the latter sought $40+ CPMs. By comparison, other major ad-supported streamers like Hulu, Discovery+ and Paramount+ were charging low-to-mid $20 CPMs that major ad-supported streamers charge. As a result, Peacock’s and HBO Max’s asks ended up being price prohibitive, with some advertisers limiting the amount of money they spent with the streamers because of their higher rates.

Unsurprisingly, agency executives are balking at Disney+’s price point. “They’re citing pricing that no longer exists, meaning Peacock and HBO Max recognized they came out too high and they’re reducing it. Disney+ is using earmuffs to pretend that second part didn’t happen,” said one agency executive.

However, Disney+ isn’t the only streamer seeking to raise the rates that ad buyers are accustomed to paying. Hulu is also seeking to increase its prices in this year’s upfront, with P2+ pricing going from a $20-$25 CPM average to averaging in the $25-$30 CPM range, according to agency executives. And during a call with reporters on May 16, Fox advertising sales president Marianne Gambelli said that the company will seek higher prices for its free, ad-supported streaming TV service Tubi in this year’s upfront market. It’s unclear what Tubi’s current rates are, but FAST services’ CPMS are typically in the low to mid teens, said the agency executives.

“We have to get the value for Tubi. Tubi has grown to a point — it’s doubled, tripled in size over the past couple of years. So we are going to obviously make that a priority and look for not only more volume but price,” Gambelli said.

Meanwhile, in pitching its Thursday Night Football package that will be streamed on Amazon Prime Video and Twitch, Amazon has been pressing for a premium on what Fox charged advertisers last year, according to agency executives. The e-commerce giant will be handling the games’ ad placements like traditional TV, meaning that it will run the same ad in each ad slot for every viewer as opposed to dynamically inserting targeted ads. “It’s streaming broadcast,” said a second agency executive.

An Amazon spokesperson declined to comment on pricing but did provide a general statement. “Thursday Night Football on Prime Video and Twitch is a purely digital broadcast, and we’re excited to bring fans a new viewing experience. There are 80MM active Prime Video households in the U.S. and, in a survey of our 2021 TNF audience, 38% reported they don’t have a pay-TV service – meaning TNF on Prime Video and Twitch enables brands to connect with cord-cutters and cord-nevers. Brands can also reach these viewers beyond TNF. Our first-party insights enable them to reengage TNF audiences across Amazon, such as in Freevee content.”

One of the agency executives that Digiday spoke to said the latest ask is for a plus-10% increase on Fox’s rates, though what Fox’s rates were are unclear and other agency executives said the premium that Amazon is asking for varies. Ad Age reported in February that Amazon was seeking up to 20% higher prices than Fox’s rates. “I don’t know if it is consistently plus-10, but it is definitely more. Which is crazy because Fox couldn’t make money on it, which is why they gave it up for this fall,” said a second agency executive.

“Someone was eating way too many gummies before they put the pricing together,” said a second agency executive of Amazon’s Thursday Night Football pitch.

Ad-supported streaming service owners also see an opportunity to push for higher prices as advertisers to adopt more advanced targeting with their streaming campaigns, such as by using the media companies’ and/or advertisers’ first-party data to aim their ads on the streamers. 

Said one TV network executive, “You’ll see premiums, especially as it relates to advertisers that really want to hook into [their company’s streaming service] and buy those targeted audiences across the platform and either use [the TV network’s] first-party data or bring their own data to the table. That’s the biggest business we’re in, and that’s where we see great growth from a pricing standpoint.”


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