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How El Dodo’s Facebook and YouTube strategy led to profitability in three years

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How El Dodo’s Facebook and YouTube strategy led to profitability in three years

The Dodo is expanding its digital presence to reach its Spanish-speaking audience.

The channel, called El Dodo, originally launched in 2018 exclusively built on YouTube and Facebook as an experimental way to establish a revenue stream that would enable self-sustained growth, said YuJung Kim, president of The Dodo. From there, El Dodo would expand to other platforms and make original content.

For three years, El Dodo relied primarily on pre- and mid-roll ads on Facebook and YouTube to achieve this profitability, Kim said, without providing exact growth figures. The annual growth rate for this business is 119% year over year, according to the company, which did not provide CPM rates.

“For the advertising business, scale is king. So we knew that we had to have some kind of stopgap measure before building a scale to be able to attract advertising partners [to the] El Dodo channel,” Kim said.

In June, El Dodo claimed it earned 800 million views between Facebook and YouTube, citing internal figures. According to Tubular Labs, however, El Dodo garnered 188 million views on Facebook and 37 million on YouTube for a total of about 225 million views that month.

That month, Tubular Labs also ranked The Dodo as the 20th most viewed creator in the world across all social media platforms, aside from Instagram, which the data analyst no longer analyzes.

All of El Dodo’s content is originally from The Dodo with written translations and captions of the audio interviews. All of the Spanish translations are written in a conversational tone by El Dodo editors in keeping with other coverage areas, according to Nicole Hendrickson, vp of social at The Dodo.

While the translation strategy works well for a media company that does not have the resources to build an entire bureau in another country — which has not always been the most successful strategy for other digital publishers, like BuzzFeed — there are cultural nuances that get looked over by redubbing the content that was initially created for a different audience, said Nick Cicero, vp of strategy at streaming and social intelligence company Conviva.

The Dodo has also recorded some interviews in Spanish as well as in English. El Dodo also collaborates with Spanish-speaking followers and influencers to tell their stories on Facebook Stories or in the community pages.

In the fall, however, El Dodo will release its first Spanish series as an extension of its English-language series called “Faith Restored.” It will be distributed on Facebook, YouTube, Instagram and TikTok and will cover animal rescues, a topic that Hendrickson said gets a lot of views from the target audience already.

El Dodo has a five-person team that started with a platform manager and later added a community manager and three video editors and producers. While the plan is to continue growing the team, Kim said that El Dodo’s staff will remain based in the U.S. and will work on cultivating partnerships in other countries in Central and South America with shelters and content creators. As Kim’s team grows, it will train colleagues on content that resonates.

El Dodo is starting to experiment on new platforms as well, including TikTok where it currently has under 1,000 followers, with a goal of reaching an audience like The Dodo’s 1.4 million followers. Content on both channels is personality and character-driven, crucial for platform growth, said Cicero.

What’s even more crucial for growing a new foreign language brand on TikTok and other social media platforms is having on-screen talent and behind-the-camera creators who understand the audience that they’re making this content for, Cicero added.

The focus for the next growth phase will remain on digital video and content production, but Kim said she expects the other revenue lines that The Dodo has honed over the past seven years — book licensing, OTT extensions, events, and even a pet insurance licensing deal — will eventually be applied to El Dodo in due time as well.  Kim did not say how much money these individual revenue channels brought in. 

“El Dodo is The Dodo, just a year or two behind,” said Kim.

https://digiday.com/?p=423073

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Leaked Alder Lake prices strike at Ryzen’s CPU dominance

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Leaked Alder Lake prices strike at Ryzen’s CPU dominance

Here’s what leaked retailer pricing tells us about the performance of Intel’s upcoming Alder Lake S CPUs.

6core vs 8core cpus

Intel / AMD / janniwet / Shutterstock

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Intel’s 12th-gen Alder Lake processors aren’t upon us yet, but another price leak indicates they might indeed compete with AMD’s best CPUs, unlike current top-end Core offerings.

The latest oopsie comes from retail IT vendor Provantage, which puts the top-end Core i9-12900K at $605. The IT vendor also lists the Core i7-12700K at $420, as well as a Core i5-12600K for $283.

After news reports of the part numbers and prices surfaced, Provantage removed the listings. The latest leak follows reports two weeks ago—supposedly from European retailers—that placed the Core i9-12900K at $705, the Core i7-12700K at $495, and the Core i5-12600 at $343.

Before you jump to any conclusions, we want to point out that as reliable as a leaked retail price might seem, they can very unreliable too. Often times stores prep for impending launches by using placeholder prices and specs. Those listings are then updated when the stores receive the final information.

The leaked info itself from Provantage would indicate it’s not quite baked yet. For example, we know the top-end Alder Lake S chip will feature 8 performance cores and 8 efficient cores (Intel’s Alder Lake chips feature a radical new mixture of big and little cores), yet the listing at Provantage lists the top-end chip as an 8-core design. 

alder lake provantage Provantage via Hothardware.com

Hothardware.com snapped this image of Intel’s 12th gen Alder Lake CPUs at retailer Provantage. that has since been removed.

Still, both combined retail leaks reinforce what we’ve already come to conclude so far: Intel’s 12th-gen Alder Lake S will at least suit up with the intent to take on AMD’s 16-core Ryzen 9 5950X.

That’s a marked change from the $550 8-core 11th gen Rocket Lake CPU, which lost badly to AMD’s $550 12-core Ryzen 9 5900X chip. With the 11th-gen desktop chips, Intel didn’t even try to field a CPU against AMD’s $750 Ryzen 9 5950X.

With its increased core efficiency, newer manufacturing process, and physically more cores than previous Intel consumer desktop CPUs, it’s entirely possible Intel’s 12th Core i9 will actually end up being somewhere between $604 and $705 when it comes out.

intel alder lake performance core benchmark Intel

Intel is touting a marked increase in core efficiency with its 12th gen Alder Lake CPUs.

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One of founding fathers of hardcore tech reporting, Gordon has been covering PCs and components since 1998.

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The best Windows backup software

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The best Windows backup software

Updated

The best programs for keeping your data and Windows safely backed up.

Rob Schultz/IDG

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Table of Contents

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We need backup software for our PCs because our storage drives won’t last forever. Backup software ensures we’re covered when the day comes that our primary drive up and dies.

It would be nice if Microsoft itself provided Windows users with something like Apple’s Time Machine: an effective, set-it-and-forget-it, total system recovery and backup solution that requires little interaction or thought on the user’s part. 

Instead, Microsoft delivers a mishmash of restore points, recovery discs, file backup, and even the un-retired System Backup (Windows 7), which was probably originally put out to pasture for its propensity to choke on dissimilar hardware. Online backup services are another option, but desktop clients tend to offer far more flexibility. 

Plenty of vendors have stepped in with worthy alternatives, and while none are quite as slick or transparent as Time Machine, some come darn close—and many are free. Read on for our top picks. 

Updated on 9/15/21 to include our review of the newest version of Aomei Backupper 6. It remains our favorite free backup software for Windows because it provides a near-total backup solution, with a generous number of features. As a paid program, however, there are better options. Read more about it below. And scroll to the bottom of this article to see links to all our backup software reviews.

Best overall backup software

There’s a reason True Image is renowned in the world of backup software. It’s capable, flexible, and rock-solid reliable. Indeed, it’s easily the most comprehensive data safety package on the planet.

Besides offering unparalleled backup functionality that’s both robust and easy to navigate, True Image integrates security apps as well, which protect against malware, malicious websites, and other threats using real-time monitoring. Read our full review.

Best free backup software

Among the free programs we tested, Backupper Standard wins primarily because it has the most features, including imaging, file backup, disk cloning, and plain file syncing, plus multiple scheduling options (see our full review). This was the case with Backupper 4, and the latest version has only added more options, making it a surprisingly well-rounded free offering. We hit a few performance snags with less-conventional system setups, but for the average user, it should perform as expected.

What to look for in backup software

As with most things—don’t over-buy. Features you don’t need add complexity and may slow down your system. Additionally, if you intend to back up to a newly purchased external hard drive, check out the software that ships with it. Seagate, WD, and others provide backup utilities that are adequate for the average user.

File backup: If you want to back up only your data (operating systems and programs can be reinstalled, though it’s mildly time- and effort-consuming), a program that backs up just the files you select is a major time-saver. Some programs automatically select the appropriate files if you use the Windows library folders (Documents, Photos, Videos, etc.).

Image backup/Imaging: Images are byte-for-byte snapshots of your entire hard drive (normally without the empty sectors) or partition, and can be used to restore both the operating system and data. Imaging is the most convenient to restore in case of a system crash, and also ensures you don’t miss anything important.

Boot media:  Should your system crash completely, you need an alternate way to boot and run the recovery software. Any backup program should be able to create a bootable optical disc or USB thumb drive. Some will also create a restore partition on your hard drive, which can be used instead if the hard drive is still operational.

Scheduling: If you’re going to back up effectively, you need to do it on a regular basis. Any backup program worth its salt allows you to schedule backups.

Versioning: If you’re overwriting previous files, that’s not backup, it’s one-way syncing or mirroring. Any backup program you use should allow you to retain several previous backups, or with file backup, previous versions of the file. The better software will retain and cull older backups according to criteria you establish.

Optical support: Every backup program supports hard drives, but as obsolescent as they may seem, DVDs and Blu-Ray discs are great archive media. If you’re worried about optical media’s reliability, M-Disc claims its discs are reliable for a thousand years, claims that are backed up by Department of Defense testing.

Online support: An offsite copy of your data is a hedge against physical disasters such as flood, fire, and power surges. Online storage services are a great way to maintain an offsite copy of your data. Backup to Dropbox and the like is a nice feature to have.

FTP and SMB/AFP: Backing up to other computers or NAS boxes on your network or in remote locations (say, your parent’s house) is another way of physically safeguarding your data with an offsite, or at least physically discrete copy. FTP can be used for offsite, while SMB (Windows and most OS’s) and AFP (Apple) are good for other PCs or NAS on your local network.

Real time: Real-time backup means that files are backed up whenever they change, usually upon creation or save. It’s also called mirroring and is handy for keeping an immediately available copy of rapidly changing data sets. For less volatile data sets, the payoff doesn’t compensate for the drain on system resources. Instead, scheduling should be used.

Continuous backup: In this case, ‘continuous’ simply means backing up on a tight schedule, generally every 5 to 15 minutes, instead of every day or weekly. Use continuous backup for rapidly changing data sets where transfer rates are too slow, or computing power is too precious for real-time backup.

Performance: Most backups proceed in the background or during dead time, so performance isn’t a huge issue in the consumer space. However, if you’re backing up multiple machines or to multiple destinations, or dealing with very large data sets, speed is a consideration.

How we test

We run each program through the various types of backups it’s capable of. This is largely to test reliability and hardware compatibility, but we time two: an approximately 115GB system image (two partitions), and a roughly 50GB image created from a set of smaller files and folders. We then mount the images and test their integrity via the program’s restore functions. We also test the USB boot drives created by the programs.

All of our reviews

If you’d like to learn more about our top picks as well as other options, you can find links below to all of our backup software reviews. We’ll keep evaluating new programs and re-evaluating existing software on a regular basis, so be sure to check back for our current impressions.

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.

Jon is a Juilliard-trained musician, former x86/6800 programmer, and long-time (late 70s) computer enthusiast living in the San Francisco bay area. [email protected]

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Razer just made gamer thimbles

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Razer just made gamer thimbles

Or maybe they’re yoga pants for your thumbs?

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Razer has never been afraid to take a shot on products that seem unusual at first glance. Witness its RGB-infused N95 mask, the now-defunct Razer Game Store with its own zVault currency, or the first-gen Firefly mousepad, which has evolved into something special but originally prompted us to review it against a ripped-up piece of cardboard. The company’s latest offering might just take the cake though. This week, Razer introduced gamer thimbles.

Yes, thimbles. You know, like the Monopoly piece (or the sewing accessory for more worldly folks out there). Seriously.

Well, not quite. If you simply can’t abide sweaty palms and greasy fingerprints interfering with your marathon mobile Fortnite sessions, the new Razer gaming finger sleeve may be up your alley. “Slip on and never slip up with Razer Gaming Finger Sleeve that will seal your mobile victory,” Razer’s site breathlessly boasts.  “Woven with high-sensitivity silver fiber for enhanced aim and control, our breathable sleeves keep your fingers deadly cool in the heat of battle, so you’ll always have a grip on the game.”

Razer says the 0.8mm-thick sleeves are sweat absorbent, and that they’re made from nylon and spandex. So maybe they’re more like gamer yoga pants? But you know, for your fingers?

Either way it’s ludicrous. And unlike most of Razer’s gear, the gamer thimbles understandably (yet sadly) lack RGB lighting. But if you want to wear your dedication to the Cult of Razer on your slee…thumb, or maybe just look snazzier when you’re passing Go and collecting $200, you can pick up a pair of Razer gaming finger sleeves on the company’s website for $10. The truly dedicated can double down to look especially gamer:

razer gamer thimbles 2 Razer

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