Tech
How to make Windows 11 look like Windows 10
Microsoft knows how you want Windows to look. That, at least, seems to be the company’s message with Windows 11. It makes big changes to the user interface and continues the trend of making user customization more difficult. It’s not currently possible to fully revert Windows 11 to the look for Windows 10 and, given Microsoft’s current attitude towards UI customization, it may never be. Still, there are several key tweaks that can make you more comfortable.
Windows 11’s most obvious design change is the relocation of the Windows Start menu from its traditional home nestled on the taskbar’s left side to the center of the taskbar. Fortunately, this change is easy to revert.
Matt Smith/IDG
Open the Windows Start menu and then the Settings app. In Settings, navigate to Personalization, then Taskbar, and open Taskbar behaviors. You’ll see a field labeled Taskbar alignment with a drop-down menu. Change the drop-dox menu from Center to Left.
The change takes place immediately.
Remove new icons
While we’re here, let’s disable the new icons added by Windows 11. These are also in the Taskbar section of Personalization settings. You will see a list labeled “Taskbar items” that includes four options: Search, Task view, Widgets, and Chat. Use the toggles next to each to turn all four icons off.
Matt Smith/IDG
An important note about Search: there’s currently no way to restore the full Search field from the Windows 10 taskbar. Turning off the new Search icon means you can’t access Search by clicking a field or icon on the taskbar. It will still be available through the Windows + S keyboard shortcut, however.
Microsoft is kind enough to let you easily change the Start menu’s location and remove some icons, but the Start menu itself is a different story. You’ll need to use a third-party program.
The free option is Open-Shell, an open-source program (formerly known as Classic Shell) that can replace the start menu. Download the program and install it. However, make sure to disable Classic Explorer and Classic IE during installation. If you don’t, Open-Shell will also modify Windows Explorer in a way that doesn’t vibe with the look of Windows 10.
Matt Smith/IDG
Once installed, open the program called Open-Shell Menu Settings. Select the Windows 7 style menu and then open the Skin tab. I used the Fluent-Metro skin for this guide. In truth, it functions more like a Windows 7 Start Menu with Windows 10 coat of paint, but it was the best skin I could find.
While Open-Shell works ok, it’s not perfect. It can’t properly replace the Start Menu and doesn’t restore Windows 10 features.
Stardock’s Start11 is an easier option. It doesn’t have the Start menu icon problem of Open-Shell and requires no installation of additional files to deliver an attractive menu in the Metro design style. Start11 costs $5, however, so you’ll have to decide if its ease-of-use is worth the price. We’ve tested Start11 (as well as alternative StartAllBack, another $5 program) and highly recommend both if you’re interested in making Windows 11 look more like Windows 10. Those programs can also help you skirt around some of Windows 11’s taskbar woes.
Change icons
The taskbar icons in Windows 11 are quite similar to Windows 10, so you might not feel the need to change them. Other icons throughout the operating system are significantly different.
First, download a Windows 10 icon pack. A variety of these can be found online: I used a Windows 10 Build 10125 icon pack. Place your icons in a folder you can conveniently remember.
Let’s start with desktop icons. Open the Settings app, select Personalization, open Themes, and then Desktop Icons. A menu will appear with the five usual desktop icons present. Click an icon you want to change and then tap Change icon. Navigate to where you placed the icon pack, select the icon you want to use, and then tap Open. I’ve replaced the Recycle Bin icons in the screenshot below.
Matt Smith/IDG
You can also change the icons of individual folders and shortcuts. Right-click on an item and open Properties, then head to the Customize tab. At the bottom you’ll see the Change Icon button. Click it and select an icon you’d like to use as described in the previous paragraph.
Unfortunately, Windows 11 doesn’t let you change some icons, most notably the new icons for drives and user folders in Windows Explorer. You can use Drive Icon Changer to change drive icons, however.
Disable rounded corners
Round corners are key to the new look of Windows 11. Not everyone loves them, however, and there’s more bad news. It’s not currently possible to change them through Windows 11 itself or a third-party solution.
You do have one option. Windows 11 will revert to square corners if you turn off hardware graphics acceleration (this will also turn off other visual features like transparency).
Matt Smith/IDG
Well, there is one other option: you can disable your graphics hardware. Open Device Manager, expand Display Adapters, and right-click the display adapter listed. Select Disable Device. Your screen will flicker a moment but, when Windows returns, the rounded corners will be gone.
I don’t recommend this, however. Disabling your graphics hardware will cause the Windows UI to feel slow and stilted, and you won’t be able to use 3D apps or games until you turn the hardware back on.
Change the wallpaper
Last, but least, you can restore the original Windows 10 wallpaper. This is not included with Windows 11, but is available from a variety of sources online, such as this 4K sample on Imgur.
Right-click the image after you download it and then select Set as desktop background. The change will take effect immediately.
Where to go from here
Matt Smith/IDG
Windows 10 purists will be disappointed to hear this leaves several features of Windows 11, like the new context menu and File Explorer, in the operating system. A variety of registry hacks circulating online claim to partially or fully disable these features, but in my testing they either caused side effects or, in many cases, didn’t work at all—likely because Windows 11 has received many updates over the past few months.
Keep an eye on projects that aim to help users change the look and feel of Windows 11, such as ThisIsWin11. This project isn’t especially useful for now because it mostly replicates tweaks you can achieve manually, but it may evolve into a more feature-rich option.
It also wouldn’t hurt to let Microsoft know that you’d like more customization options. Much of this ultimately falls on Microsoft, which has gradually eliminated options for customizing the Windows interface over time.
For now, enjoy the changes you’ve made. It might not fully restore Windows 10, but hey—at least the Start menu is fixed.
Editor’s note: This article originally published on October 7, 2021, but was updated to include links to our evaluations of Start11 and StartAllBack.
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Tech
AMD CEO says 5-nm Zen 4 processors coming this fall
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Advanced Micro Devices revealed its 5-nanometer Zen 4 processor architecture today at the Computex 2022 event in Taiwan.
The new AMD Ryzen 7000 Series desktop processors with Zen 4 cores will be coming this fall, said Lisa Su, CEO of AMD, in a keynote speech.
Su said the new processors with Zen 4 architecture will deliver a significant increase in performance upon their launch in the fall of 2022. Additionally, Su highlighted the strong growth and momentum for AMD in the mobile market as 70 of the more than 200 expected ultrathin, gaming and commercial notebook designs powered by Ryzen 6000 Series processors have been launched or announced to-date.
In addition, other AMD executives announced the newest addition to the Ryzen Mobile lineup, “Mendocino;” the newest AMD smart technology, SmartAccess Storage; and more details of the new AM5 platform, including support from leading motherboard manufacturers.
“At Computex 2022 we highlighted growing adoption of AMD in ultrathin, gaming, and commercial notebooks from the leading PC providers based on the leadership performance and battery life of our Ryzen 6000 series mobile processors,” said Su. “With our upcoming AMD Ryzen 7000 Series desktop processors, we will bring even more leadership to the desktop market with our next-generation 5-nm Zen 4 architecture and provide an unparalleled, high-
performance computing experience for gamers and creators.”
AMD Ryzen 7000 Series desktop processors
The new Ryzen 7000 Series desktop processors will double the amount of L2 cache per core, feature higher clock speeds, and are projected to provide greater than 15% uplift in single-thread performance versus the prior generation, for a better desktop PC experience.
During the keynote, a pre-production Ryzen 7000 Series desktop processor was demonstrated running at 5.5 GHz clock speed throughout AAA game play. The same processor was also demonstrated performing more than 30% faster than an Intel Core i9 12900K in a Blender multi-threaded rendering workload.
In addition to new “Zen 4” compute dies, the Ryzen 7000 series features an all-new 6nm I/O die. The new I/O die includes AMD RDNA 2-based graphics engine, a new low-power architecture adopted from AMD Ryzen mobile processors, support for the latest memory and connectivity technologies like DDR5 and PCI Express 5.0, and support for up to four displays.
AMD Socket AM5 Platform
The new AMD Socket AM5 platform provides advanced connectivity for our most demanding enthusiasts. This new socket features a 1718-pin LGA design with support for up to 170W TDP processors, dual-channel DDR5 memory, and new SVI3 power infrastructure for leading all-core performance with our Ryzen 7000 Series processors. AMD Socket AM5 features the most PCIe 5.0 lanes in the industry with up to 24 lanes, making it our fastest, largest, and most expansive desktop platform with support for the next-generation and beyond class of storage and graphics cards.
And AMD said the “Mendocino” processors will offer great everyday performance and are expected to be priced from $400 to $700.
Featuring “Zen 2” cores and RDNA 2 architecture-based graphics, the processors are designed to deliver the best battery life and performance in the price band so users can get the most out of their laptop at an attractive price.
The first systems featuring the new “Mendocino” processors will be available from computer partners in Q4 2022.
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Tech
AMD’s Ryzen 7000 desktop chips are coming this fall with 5nm Zen 4 cores
AMD’s upcoming Ryzen 7000 chips will mark another major milestone for the company: they’ll be the first desktop processors running 5 nanometer cores. During her Computex keynote presentation today, AMD CEO Lisa Su confirmed that Ryzen 7000 chips will launch this fall. Under the hood, they’ll feature dual 5nm Zen 4 cores, as well as a redesigned 6nm I/O core (which includes RDNA2 graphics, DDR5 and PCIe 5.0 controllers and a low-power architecture). Earlier this month, the company teased its plans for high-end “Dragon Range” Ryzen 7000 laptop chips, which are expected to launch in 2023.
Since this is just a Computex glimpse, AMD isn’t giving us many other details about the Ryzen 7000 yet. The company says it will offer a 15 percent performance jump in Cinebench’s single-threaded benchmark compared to the Ryzen 5950X. Still, it’d be more interesting to hear about multi-threaded performance, especially given the progress Intel has made with its 12th-gen CPUs. You can expect 1MB of L2 cache per core, as well as maximum boost speeds beyond 5GHz and better hardware acceleration for AI tasks.
AMD is also debuting Socket AM5 motherboards alongside its new flagship processor. The company is moving towards a 1718-pin LGA socket, but it will still support AM4 coolers. That’s a big deal if you’ve already invested a ton into your cooling setup. The new motherboards will offer up to 24 channels of PCIe 5.0 split across storage and graphics, up to 14 USB SuperSpeed ports running at 20 Gbps, and up to 4 HDMI 2.1 and DisplayPort 2 ports. You’ll find them in three different flavors: B650 for mainstream systems, X650 for enthusiasts who want PCIe 5.0 for storage and graphics and X650 Extreme for the most demanding folks.
Given that Intel still won’t have a 7nm desktop chip until next year (barring any additional delays), AMD seems poised to once again take the performance lead for another generation. But given just how well Intel’s hybrid process for its 12th-gen chips has worked out, it’ll be interesting to see how it plans to respond. If anything, it sure is nice to see genuine competition in the CPU space again.
While Ryzen 7000 will be AMD’s main focus for the rest of the year, the company is also throwing a bone to mainstream laptops in the fourth quarter with its upcoming 6nm “Mendocino” CPUs. They’ll sport four 6nm Zen 2 cores, as well as RDNA 2 graphics, making them ideal for systems priced between $399 and $699. Sure, that’s not much to get excited about, but even basic machines like Lenovo’s Ideapad 1 deserve decent performance. And for many office drones, it could mean having work-issued machines that finally don’t stink.
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Tech
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch is representative of a broader rising tide in streaming ad pricing in this year’s TV advertising upfront market, as Disney-owned Hulu, Amazon and even Fox’s Tubi are looking to press upfront advertisers to pay up.
In its initial pitch to advertisers and their agencies, Disney is seeking CPMs for Disney+ around $50, according to agency executives. That price point applies to broad-based targeting dubbed “P2+,” which refers to an audience of any viewer who is two years old or older (though Disney has told agency executives that programming aimed at viewers seven years old and younger will be excluded from carrying ads). In other words, more narrowly targeted ads are expected to cost more based on the level of targeting. A Disney spokesperson declined to comment.
At a $50 CPM, Disney+ is surpassing the prices that NBCUniversal’s Peacock and Warner Bros. Discovery’s HBO Max sought in last year’s upfront market and that gave ad buyers sticker shock. The former sought CPMs in the $30 to $40 range, while the latter sought $40+ CPMs. By comparison, other major ad-supported streamers like Hulu, Discovery+ and Paramount+ were charging low-to-mid $20 CPMs that major ad-supported streamers charge. As a result, Peacock’s and HBO Max’s asks ended up being price prohibitive, with some advertisers limiting the amount of money they spent with the streamers because of their higher rates.
Unsurprisingly, agency executives are balking at Disney+’s price point. “They’re citing pricing that no longer exists, meaning Peacock and HBO Max recognized they came out too high and they’re reducing it. Disney+ is using earmuffs to pretend that second part didn’t happen,” said one agency executive.
However, Disney+ isn’t the only streamer seeking to raise the rates that ad buyers are accustomed to paying. Hulu is also seeking to increase its prices in this year’s upfront, with P2+ pricing going from a $20-$25 CPM average to averaging in the $25-$30 CPM range, according to agency executives. And during a call with reporters on May 16, Fox advertising sales president Marianne Gambelli said that the company will seek higher prices for its free, ad-supported streaming TV service Tubi in this year’s upfront market. It’s unclear what Tubi’s current rates are, but FAST services’ CPMS are typically in the low to mid teens, said the agency executives.
“We have to get the value for Tubi. Tubi has grown to a point — it’s doubled, tripled in size over the past couple of years. So we are going to obviously make that a priority and look for not only more volume but price,” Gambelli said.
Meanwhile, in pitching its Thursday Night Football package that will be streamed on Amazon Prime Video and Twitch, Amazon has been pressing for a premium on what Fox charged advertisers last year, according to agency executives. The e-commerce giant will be handling the games’ ad placements like traditional TV, meaning that it will run the same ad in each ad slot for every viewer as opposed to dynamically inserting targeted ads. “It’s streaming broadcast,” said a second agency executive.
An Amazon spokesperson declined to comment on pricing but did provide a general statement. “Thursday Night Football on Prime Video and Twitch is a purely digital broadcast, and we’re excited to bring fans a new viewing experience. There are 80MM active Prime Video households in the U.S. and, in a survey of our 2021 TNF audience, 38% reported they don’t have a pay-TV service – meaning TNF on Prime Video and Twitch enables brands to connect with cord-cutters and cord-nevers. Brands can also reach these viewers beyond TNF. Our first-party insights enable them to reengage TNF audiences across Amazon, such as in Freevee content.”
One of the agency executives that Digiday spoke to said the latest ask is for a plus-10% increase on Fox’s rates, though what Fox’s rates were are unclear and other agency executives said the premium that Amazon is asking for varies. Ad Age reported in February that Amazon was seeking up to 20% higher prices than Fox’s rates. “I don’t know if it is consistently plus-10, but it is definitely more. Which is crazy because Fox couldn’t make money on it, which is why they gave it up for this fall,” said a second agency executive.
“Someone was eating way too many gummies before they put the pricing together,” said a second agency executive of Amazon’s Thursday Night Football pitch.
Ad-supported streaming service owners also see an opportunity to push for higher prices as advertisers to adopt more advanced targeting with their streaming campaigns, such as by using the media companies’ and/or advertisers’ first-party data to aim their ads on the streamers.
Said one TV network executive, “You’ll see premiums, especially as it relates to advertisers that really want to hook into [their company’s streaming service] and buy those targeted audiences across the platform and either use [the TV network’s] first-party data or bring their own data to the table. That’s the biggest business we’re in, and that’s where we see great growth from a pricing standpoint.”
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