It takes a village to build a credible and robust IT sustainability strategy, so who should enterprise leaders be collaborating with to make their organisation’s green IT goals a reality?
Published: 10 Aug 2022
In the post-pandemic world, digital transformation just means progress.
Technology underpins every aspect of a business’s performance – how it operates and innovates, engages customers, connects with its people and handles its role in society.
Having access to the right digital resources is therefore central to businesses’ ability to thrive and compete. As a result, technology is no longer seen as a costly tool but as a value-generating asset, with investments showing no sign of decreasing, according to Gartner, even as financial burdens soar.
In this landscape, pressure is undoubtedly growing on CIOs. They must go beyond their usual focus on operational efficiency and consider factors like sustainability and corporate social responsibility when designing their organisation’s IT strategy.
Chief procurement officers (CPOs) are also feeling the heat. Scope 3 emissions – which result from activities from assets not owned or controlled by the reporting organisation, such as its supply chain – can account for more than 70% of a business’s carbon footprint.
Enterprises are required to consider the environmental weight of their tech and use the full force of their purchase power to make a positive social and environmental impact via their supply chain. This is crucial to mitigate regulatory and reputational exposure.
Quite a conundrum for CPOs and CIOs. And one they can only solve by working together.
Today, how an organisation procures digital assets can profoundly affect its business outcomes. And savvy procurement and technology executives are favouring alternative, device-as-a-service ownership models as part of their future-fit digital transformation strategies.
An example of this in action is Technology Lifecycle Management (TLM), our end-to-end, circular IT service. Starting with financing the technology, it includes an asset management platform that tracks and monitors the devices while in use and ends with refurbishing and giving these items a second life. The most significant business advantage of TLM is facilitating access to the latest tech while ensuring that e-waste management, repair and reuse are embedded in IT’s renewal cycles.
Circular solutions like this also minimise data security exposure and General Data Protection Regulation (GDPR) non-compliance, thanks to tracked data sanitisation.
As budgeting, risk management and renewals become predictable, this strategic planning stops firefighting for the CIO and CPO and embeds resilience. If you can measure and plan for it, you can manage it.
This predictability is gold, especially as CIOs and CPOs deal with supply chain challenges.
Procurement teams now have a tremendous opportunity to choose suppliers that embed the circular economy into their operating models. This can help businesses make their operations more sustainable and alleviate the disruption felt throughout the global technology supply chain, as shortages and congestion result in difficulty accessing IT hardware.
Circular technology services can give the CIO and CPO the long view and the flexibility to change suppliers, make or model to suit the current needs of the business. And they can also provide supply chain transparency, simplifying the procurement process.
Sustainable profitability is a team effort. The role of the CPO is to translate an organisation’s sustainability strategy into green purchase decisions without losing out on cost. The CIO must ensure this responsibility extends to the entire lifecycle, including in-life management and asset disposal, without compromising innovation.
Circular technology lifecycle management solutions are a win-win for both teams, reducing the carbon impact of tech assets while effectively managing risk, minimising supply chain disruption and securing competitive advantage.
Read more on IT efficiency and sustainability
IT Sustainability Think Tank: Collaboration is key for CIOs to reach their company’s green IT goals
By: Shane Herath
IT Sustainability Think Tank: Tightening up a circular supply chain
By: Iggy Bassi
IT Sustainability Think Tank: Aligning procurement with the principles of the circular economy
By: Shane Herath
IT Sustainability Think Tank: Incorporating circular economy principles into IT procurement
By: Craig Melson
NASA Says Hurricane Didn’t Hurt Artemis I Hardware, Sets New Launch Window
NASA’s Artemis I moon mission launch, stalled by Hurricane Ian, has a new target for takeoff. The launch window for step one of NASA’s bold plan to return humans to the lunar surface now opens Nov. 12 and closes Nov. 27, the space agency said Friday.
The news comes after the pending storm caused NASA to scrub the latest Artemis I Iaunch, which had been scheduled for Sunday, Oct. 2. As Hurricane Ian threatened to travel north across Cuba and into Florida, bringing rain and extreme winds to the launch pad’s vicinity, NASA on Monday rolled its monster Space Launch System rocket, and the Orion spacecraft it’ll propel, back indoors to the Vehicle Assembly Building at Florida’s Kennedy Space Center.
The hurricane made landfall in Florida on Wednesday, bringing with it a catastrophic storm surge, winds and flooding that left dozens of people dead, caused widespread power outages and ripped buildings from their foundations. Hurricane Ian is “likely to rank among the worst in the nation’s history,” US President Joe Biden said on Friday, adding that it will take “months, years, to rebuild.”
Initial inspections Friday to assess potential impacts of the devastating storm to Artemis I flight hardware showed no damage, NASA said. “Facilities are in good shape with only minor water intrusion identified in a few locations,” the agency said in a statement.
Next up, teams will complete post-storm recovery operations, which will include further inspections and retests of the flight termination system before a more specific launch date can be set. The new November launch window, NASA said, will also give Kennedy employees time to address what their families and homes need post-storm.
Artemis I is set to send instruments to lunar orbit to gather vital information for Artemis II, a crewed mission targeted for 2024 that will carry astronauts around the moon and hopefully pave the way for Artemis III in 2025. Astronauts on that high-stakes mission will, if all goes according to plan, put boots on the lunar ground, collect samples and study the water ice that’s been confirmed at the moon’s South Pole.
The hurricane-related Artemis I rollback follows two other launch delays, the first due to an engine problem and the second because of a hydrogen leak.
Hurricane Ian has been downgraded to a post-tropical cyclone but is still bringing heavy rains and gusty winds to the Mid-Atlantic region and the New England coast.
What You Get in McDonalds’ New Happy-Meal-Inspired Box for Adults
You’ve pulled up to McDonald’s as a full-on adult. You absolutely do not need a toy with your meal, right? Joking. Of course you do.
The fast-food chain will soon sell boxed meals geared toward adults, and each one has a cool, odd-looking figurine inside.
The meal has an odd name — the Cactus Plant Flea Market Box — that’s based on the fashion brand collaborating with McDonald’s on this promotion.
According to McDonald’s, the box is inspired by the memory of enjoying a Happy Meal as a kid. The outside of the box is multicolored and features the chain’s familiar golden arches.
The first day you can get a Cactus Plant Flea Market Box will be Monday, Oct. 3. Pricing is set by individual restaurants and may vary, according to McDonald’s. It’ll be available in the drive-thru, in-restaurant, by delivery or on the McDonald’s app, while supplies last.
You can choose between a Big Mac or 10-piece Chicken McNuggets. It will also come with fries and a drink.
Now about those toys. The boxes will pack in one of four figurines. Three of the four appear to be artsy takes on the classic McDonald’s characters Grimace, Hamburglar and Birdie the Early Bird, while the fourth is a little yellow guy sporting a McDonald’s shirt called Cactus Buddy.
In other McD news, Halloween buckets could be returning to the chain this fall. So leave some room in your stomach for a return trip.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
To avoid potential blowback from a skeptical audience, retailers as well as media and entertainment companies are learning to invest in their homegrown intellectual properties while building virtual brand activations inside Roblox or Fortnite.
Take, for instance, when they get it wrong.
Earlier this week, Walmart launched its own Roblox world — called Walmart Land — and was roundly mocked for it across social media given the announcement’s disjointed brand message and apparent lack of life. In one viral tweet, a Twitter user described a clip of Walmart CMO William White introducing the Roblox space as “one of the saddest videos ever created.”
To some extent, this sort of criticism is to be expected during the early days of the metaverse.
“Walmart is an iconic brand; when you see them coming into a platform like Roblox, people are going to be 10 times more critical of what is being launched,” said Yonatan Raz-Fridman, CEO of the Roblox developer studio Supersocial.
But Walmart’s size is not its only disadvantage as it dips its toes into Roblox. Although Walmart has a widely recognizable brand, it owns few intellectual properties that users are actually interested in experiencing virtually — a shortcoming reflected by the somewhat cavernous emptiness of Roblox’s Walmart Land.
The success of other recent brand activations is evidence that media and entertainment brands are better equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
“They are having to reinvent themselves, to a certain degree, but that is in their DNA,” said Jesse Streb, global svp of technology and engineering at the agency DEPT. “So they have a unique advantage over, say, some kludgy company that sells lumber, or a construction company.”
For example, iHeartMedia’s Roblox and Fortnite spaces were inspired by the mass media corporation’s wealth of popular real-life events, such as the Jingle Ball Tour and iHeartRadio Music Festival, with virtual versions of musicians like Charlie Puth performing pre-recorded concerts that allow real-time audience interaction.
“There’s a strong brand association with the IP, down to a station level — you’re in the New York area, you probably know Z100,” said iHeartMedia evp of business development and partnerships Jess Jerrick. “The same is true for the event IP, or the IP that we now have in the podcasting space, and of course our radio broadcast talent. So there’s no shortage of really strong IP we can bring into these spaces.”
Translating real-life properties into the metaverse is also an enticing prospect for brands that view metaverse platforms as an experimental marketing channel, allowing them to bring tried-and-true IP into their virtual activations instead of designing them from the ground level. This was part of the strategy behind the recent Tonight Show activation in Fortnite Creative, which was designed in collaboration between NBCUniversal and Samsung. “We’re looking at it holistically — how do we find fans in new ways, and use IP that fans love in new ways?” said NBCU president of advertising and client partnerships Mark Markshall.
Since opening on Sept. 14, iHeartLand has already enticed over 1.5 million Roblox users to visit. The company aims to retain that attention with a schedule of virtual programming featuring popular musicians and personalities.
“At our core, we are essentially an influencer network; our broadcast talent are some of the most connected, most engaging influencers at work in media today,” said Conal Byrne, CEO of iHeart Digital Audio Group. “That gives us this sort of superpower, to be able to go into new-ish platforms, like Roblox or Fortnite, because we talk to our listeners through those influencers.”
Indian Crypto Exchange WazirX Lays Off 40% Of Its Staff Citing The Ongoing Crypto Winter: Report
Cardano’s Founder Charles Hoskinson Picks On Solana’s Recent Network Outage On Twitter
California fraud cases highlight the need for a regulatory crackdown on crypto
NFT space bridges passions for tennis legend Maria Sharapova
Bill Aims to Limit Crypto Mining in Kazakhstan Only to Registered Companies
‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging
Bitcoin hits $45K ahead of July inflation report, but one fractal hints at looming correction
Smart Marketing Token (SMT) Is on a Mission to Help Blockchain Projects Reach Their Goals
Identity management org Sailpoint unveils no-code tool
Japan crypto exchange bitbank upgrades performance of its matching engine by 4x
Bit Coin3 months ago
Analyst Says Duke Energy Corporation Is Studying Bitcoin Mining Applied to Demand Response
Bit Coin3 months ago
Brazil Creates Crypto-Dedicated Investigation Unit
Tech3 months ago
Best Prime Day deals: Last-minute deals you can shop today
Ethereum3 months ago
OKX Wins Provisional Crypto License In The UAE
Tech3 months ago
Kaseya, one year later: What have we learned?
Bit Coin3 months ago
Study: 14% of Saudis Are Crypto Investors, 76% Have Less Than One Year of Experience in Cryptocurrency Investment
Bit Coin3 months ago
Tothesmart Is an Exclusive New Smart Contract Built on the Binance Smart Chain Blockchain
Ethereum3 months ago
Binance.US taps Former Paypal Exec. as New CFO as The Crypto Exchange Formulates an IPO