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Luxury Watchmaker Rolex Files Applications for Metaverse, NFT Trademarks

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Luxury Watchmaker Rolex Files Applications for Metaverse, NFT Trademarks
  • luxury watch brand Rolex has filed for NFT and metaverse trademark applications.
  • Rolex is keen on introducing NFTs as well as NFT-backed content and a dedicated online space that facilitates the selling and purchasing of “virtual products such as watches and watch parts.”

Luxury watchmaker brand Rolex is now joining the growing NFT metaverse bandwagon by filing for trademarks related to cryptocurrencies, NFTs, and the Metaverse.

Rolex Set To Explore NFTs And The Metaverse

Michael Kondoudis, a leading trademark and patent attorney, took to Twitter to reveal new details concerning Rolex, the prestigious luxury watchmaker company.

Koundoudis tweeted that Rolex has filed trademark applications related to NFTs and Metaverse. As per additional details, Rolex will soon introduce blockchain-based products, primarily NFTs, with an intention to capitalise on current crypto market trends.

The Rolex application further states that the luxury watchmaker is looking forward to exploring “digital collectibles and non-fungible tokens,” including launching NFT-backed content, an NFT marketplace, and a virtual and cryptocurrency exchange.

In addition, the application also sheds light on Rolex’s plan to introduce online auction services for digital collectibles, such as watches, art objects, digital collectibles, and NFTs. The luxury watchmaker giant is also interested in setting up “online spaces for buyers and sellers of virtual products such as watches and watch parts.”

As part of Rolex’s virtual expansion, the luxe watchmaker will also pursue marketing through product placements in online games, which has emerged as a lucrative digital extension offering great profits and mainstream adoption.

The data from official trademark applications reveals the filings were initially registered on October 31st with the United States Patent and Trademark Office (USPTO). The documents also unveiled Rolex’s interest in exploring “virtual currency exchange transactions,” as well as electronic transfers of currencies and virtual currencies and services managing assets in digital currencies.

Luxury Brands in the Metaverse

The growing metaversal pursuits in the Web3 space have recently become a new area for companies to explore and extract profits from. Several companies, including Rolex, Burberry, Gucci, and Tag Heuer, have become some of the latest brands to have joined the growing NFT/Metaverse bandwagon.

Back in May, Tag Heuer also announced that the company is all set to embrace payments in crypto. Moreover, Hublot, a luxury watchmaker company, recently launched two NFTs in collaboration with Japanese NFT artist Takashi Murakami.

“It’s about enriching and surprising our communities. It’s a digital passport for your watches, a way to personalise the relationship with our customers and give them regular information about events and products in a dedicated spot.” Panerai CEO Jean-Marc Pontroué told SCMP

Image: Nathan Aguirre/Unsplash

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Amazon Taps The Russo Brothers For TV Series About The FTX Saga

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Amazon Taps The Russo Brothers For TV Series About The FTX Saga
  • Amazon is set to release an eight-part series based on the collapse of FTX.
  • The streaming giant has teamed up with the Russo brothers and David Weil for the production of this series.
  • The Russo brothers have described the FTX scandal as one of the most brazen frauds ever committed. 
  • Apple is also working on a movie based on Sam Bankman-Fried’s activities in the run-up to FTX’s implosion.

Streaming giant Amazon has partnered up with famed directors Anthony Russo and Joseph Russo, also known as the Russo brothers, to release an eight-part TV series based on the spectacular collapse of Bahamas-based crypto exchange FTX.

Amazon will begin production in spring 2023

According to a report by Variety, the streaming firm has teamed up with AGBO, the production company of the Russo brothers who are known for their involvement with several Marvel movies. David Weil is set to be the executive producer of the show, in addition to writing the pilot. The show will go into production in spring 2023 and will be based on “insider reporting” by journalists who covered the downfall of what was once the world’s second-largest crypto exchange. 

This is one of the most brazen frauds ever committed; It crosses many sectors – celebrity, politics, academia, tech, criminality, sex, drugs, and the future of modern finance. At the center of it all sits an extremely mysterious figure with complex and potentially dangerous motivations. We want to understand why.” the Russo brothers said.

Amazon is reportedly trying to get the famed duo to direct the series as well. 

Apple is nearing a deal for book rights on SBF & FTX

Fellow streaming firm Apple is also looking to get a piece of the FTX pie. According to a report by Deadline, Apple is about to close a deal for the book rights to Michael Lewis’ story about the fall of Sam Bankman-Fried and his crypto empire. 

Michael Lewis is known for several books that were adapted into popular movies like Moneyball and The Big Short. Lewis had been following Bankman-Fried for six months before his exchange imploded, taking down several companies with it. The deal is reportedly in the mid-seven figures range and is expected to be adapted into a feature film. 

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Ethereum coders reached consensus on Shanghai update

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Ethereum coders reached consensus on Shanghai update

Summary:

  • Ethereum developers had their weekly call to discuss what features should roll out in the next hard fork.
  • Marius Van Der Wijden said coders were already working toward staked Ether withdrawals prior to the call.
  • Developers will proceed with around eight Ethereum Improvement Proposals for Shanghai, the next technological upgrade.
  • The timeline for the upgrade was unclear at press time. 

Developers at the Ethereum foundation talked on Thursday and decided on eight proposals to explore for Shanghai, the next upgrade after moving to proof-of-stake. The Shanghai hard fork included unlocking staked Ether (ETH) and allowing stakers to withdraw their assets. 

As reported, a multiclient devnet was released on Wednesday to trial staked validator ETH withdrawals. Developers already agreed to push forward with building staked ETH withdrawals before Thursday’s meeting, tweets from Marius Van Der Wijden hinted on Wednesday. 

EIP 4844 was among the eight Ethereum Improvement Proposals (EIP) agreed on. The EIP centers around better scaling by leveraging proto-danksharding technology. Ideally, this tech will boost network throughput and slash transaction fees. Proto-danksharding sections a blockchain into “shards” to achieve this. 

Five EIPs focus on upgrading Ethereum Virtual Machine, the staging area where smart contract codes are deployed. The EVM proposals include EIP 3540, EIP 3670, EIP 4200, EIP 4570, and EIP 5450. 

When Shanghai on Ethereum? 

Indeed, developers reached consensus on eight EIPs to build for the Shanghai hard fork. Not all eight EIPs might ship with the final upgrade expected in the second half of 2023. Also, ETH coders did not finalize a timeline for staked Ether withdrawals. 

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U.S Lawmakers Want DOJ To Launch An Investigation Into FTX

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U.S Lawmakers Want DOJ To Launch An Investigation Into FTX
  • Senator Elizabeth Warren and Senator Sheldon Whitehouse have written to the U.S. Attorney General urging him to launch an investigation into FTX’s downfall.
  • The lawmakers want the investigation to be conducted with utmost scrutiny. 
  • The letter accuses the bankrupt exchange of misleading investors by portraying a false sense of security.
  • The exchange’s celebrity endorsers are already facing an investigation by the Texas State Securities Board

Bahamas-based crypto exchange FTX may soon be under investigation by the United States Department of Justice. Members of the U.S senate have demanded that the Justice Department look into the gross misconduct that took place at what was once the world’s second-largest crypto exchange. 

FTX to be investigated with utmost scrutiny 

Elizabeth Warren, the senator from Massachusetts, and Sheldon Whitehouse, the senator from Rhode Island, have penned a letter to U.S Attorney General Merrick Garland and Assistant Attorney General Kenneth Polite, Jr. The letter urges the DOJ officials to investigate the business activities of FTX with “utmost scrutiny”. 

We write to express deep concern over the disturbing allegations of fraud and illicit behavior that led to the collapse of cryptocurrency firm FTX Trading Ltd and to urge the Department of Justice to hold the company’s executives accountable to the fullest extent of the law.” the letter reads.

The lawmakers have outlined how the downfall of FTX sparked a crypto contagion that left several firms struggling in its wake. These include Genesis Global Trading and Galois Capital, which have $175 million and $100 million stuck on the bankrupt exchange respectively. 

The letter has outlined the attempts made by Sam Bankman-Fried’s companies to portray a sense of safety and legitimacy using celebrity endorsements and expensive advertising campaigns and effectively deceive the investors. Additionally, the lawmakers also talk about the misleading tweets made by SBF in the run-up to the exchange’s bankruptcy. 

According to a report published by Bloomberg, the Texas State Securities Board is looking into the celebrity endorsement campaigns funded by FTX. These include the endorsements by Tampa Bay Buccaneers quarterback Tom Brady and Steph Curry of the Golden State Warriors. 

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