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NFT traders STEPN to a new groove — Is move-to-earn the future of fitness or another fad?

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NFT traders STEPN to a new groove — Is move-to-earn the future of fitness or another fad?

Axie Infinity was a pioneer of the play-to-earn movement and the project inspired new Web3 applications that aspire to apply the earning model to their respective ecosystems. 

The latest project to join the move-to-earn movement is STEPN, a Solana-based Web3 application where owners of the NFT sneakers earn as they walk.

STEPN has programmed a few factors that determine just how much a person can make with its sneakers and the Green Satoshi Token (GST) is STEPN’s in-game token that currently trades for $7.30. Over the last 30-days the token has surged over 77%, but is it sustainable?

GST monthly price action. Source: CoinGecko

What’s interesting about the move-to-earn phenomenon is that it’s essentially a form of P2E since it gamified fitness through a digital asset (the sneaker). Regardless of how one slices it, NFT holders must engage in the application mechanics to receive the reward. 

While STEPN might be racking up some serious profits for investors now, there are already a growing number of competitors emerging and new earning models could soon make it nothing more than a passing fad. Play-to-earn was all the rage in 2021 but now that movement is a mere shadow of its former self. This should lead investors to question the sustainability of the move-to-earn trend.

Move-to-earn Dapps go parabolic

Incentivizing behavior is not a novel concept, especially in the health and fitness space. In fact, SweatCoin, a project founded in 2018, was one of the first applications that would pay its users digital currency to exercise. 

There are other crypto fitness applications such as Dotmoovs, Calo and Step, each with their respective in-app reward tokens. This means that STEPN isn’t pioneering the movement, but it could be revitalizing it.

The project is currently in beta with new users requiring a code to participate. In branding and packaging move-to-earn, STEPN gained popularity among crypto and NFT pundits and had a parabolic spike in upward growth. Cumulatively, STEPN has amassed over 200,000 users over its lifetime with consistent volume. In the last 7 days over 32,800 new sneakers have been minted.

Cumulative number of STEPN shoes minted. Source: DuneAnalytics

On average, a STEPN sneaker can earn a user up to $20 per day, while a premium tier sneaker can make users hundreds of dollars at the current price of GST. 

Similar to Axie Infinity, users must first put in an initial capital investment to begin earning rewards. There were 99,999 NFT sneakers available for mint, but just like Axie Infinity, users can breed their sneakers during sneaker minting events (SME).

Currently on Magic Eden, a secondary marketplace, the cheapest STEPN sneaker is on sale for 16.56 SOL ($1,628) and the most expensive is 300 SOL ($29,493).

There are a range of sneaker types, along with tiers of attributes and levels a sneaker acquires that impact how much it can yield.

The durability of cellular signal and the strength of a user’s global positioning system (GPS) plays an integral role in earning. If either GPS or signal is choppy, there is no guarantee that data is being recorded, and STEPN relies on knowing the distance a person has covered to earn rewards.

2/n Currently to earn tokens (GST) in #STEPN, the walking / running requirement is quite low. I earned ~USD40 with 10 mins of walk daily so it’s pretty chill. The only thing is, you need to go outdoor in which the GPS signal is strong. That’s how the steps are calculated for GST

— Smallveggie | TMA (@small_veggie) April 17, 2022

STEPN is currently in beta with new users requiring a code to participate. By branding and packaging move-to-earn, it has gained popularity among crypto and NFT pundits and had a spike in upward growth. 

Cumulatively, STEPN has amassed over 223,500 users and it currently dominates the move-to-earn landscape in total market capitalization. Its governance token, Green Metaverse Token (GMT), is over 20xs that of all other movement economy tokens combined making it a desirable bet.

Web3 applications lace up for the race

STEPN is not alone in the move-to-earn race, and recently Step App, a dapp on Avalanche blockchain, emerged as a competitor aiming to tap into the $100 billion fitness industry. 

Step App has multiple token emissions with FITFI, a governance token and KCAL the in-game token being earned. However, the risk in token emission of any kind is that it becomes a vacuum for value extraction. To mitigate the possibility of inflation, Step App will integrate token sinks into its tokenomics and burning mechanisms will indefinitely remove tokens from circulation.

Unlike STEPN and Sweat Coin, Step App will build a software development kit that provides others with tools to build within its Metaverse. In this way, it is more Web3 native and can potentially mitigate bottlenecks that impede the product’s overall scalability.

✨Step App Memorandum is Live
The Step Protocol SDK is the foundation of the #FitFi economy.

FitFi is at the heart of the $100B fitness and the $200B gaming markets. Developers, projects, and Fortune 500 corporations will join FitFi, as they did with #GameFi.
pic.twitter.com/afSqNz2HRI

— Step.App (@StepApp_) April 23, 2022

It’s still uncertain how these move-to-earn applications will combat saturation, and how well their token mechanics can sustain a healthy price point once these applications are servicing millions of users. There’s also the risk of a potential drop off in active users since maintaining exercise regimes is stronger from habit-building and intrinsic motivations rather than external rewards. 

Since most of these move-to-earn applications require capital upfront, users should stay aware of the price action, volatility, growth and saturation of the movement economy and the levels of activity required to break even or profit.

Turning physical activity to profit could become increasingly difficult if the move-to-earn ecosystem develops and gains more popularity. Since more users are looking to turn their physical activity to cash, this impacts the token price and can increase the price of entry. As such, these applications are working to tackle the manipulation of fraudulent inputs of exercise as an exploit for maximal earnings.

In theory, move-to-earn applications are well intended in centering health and wellness. However, the success of these models stem from incentivizing, and in effect, attempting to influence behavior to form habits.

Studies show that habits are sustained more readily through personal intrinsic motivations (which are hard to quantify) rather than external rewards.Therefore, there are fundamental factors to consider when investing in the move-to-earn movement for the long-term.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.

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Targeted phishing scam nets $438K in crypto and NFTs from hacked Beeple account

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Targeted phishing scam nets $438K in crypto and NFTs from hacked Beeple account

Links posted to a fake Louis Vuitton NFT raffle were made to capitalize on a recent real collaboration between Beeple and the luxury fashion brand.

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Targeted phishing scam nets 8K in crypto and NFTs from hacked Beeple account

Digital artist and popular nonfungible token (NFT) creator Mike Winkelmann, more commonly known as Beeple, had his Twitter account hacked on Sunday as part of a phishing scam.

Harry Denley, security analyst of MetaMask, alerted users that Beeple’s tweets at the time containing a link to a raffle of a Louis Vuitton NFT collaboration were, in fact, a phishing scam that would drain the crypto out of users’ wallets if clicked.

⚠️ Beeple’s Twitter account has been compromised (ATO) to post a phishing website to steal funds.

0x7b69c4f2ACF77300025E49DbDbB65B068b2Fda7D
0xF305F6073CFa24f05FF15CA5b387DD91f871b983 pic.twitter.com/0MPNwOPlEu

— harry.eth (whg.eth) (@sniko_) May 22, 2022

The scammers were likely looking to capitalize on a real recent collaboration between Beeple and Louis Vuitton. Earlier in May, Beeple designed 30 NFTs for the luxury fashion brand’s Louis The Game mobile game, which were embedded as rewards to players.

The scammer continued to post phishing links from Beeple’s Twitter account, leading to fake Beeple collections that lured in unsuspecting users with the promise of a free mint for unique NFTs.

Bad actors continue have access to Beeples Twitter account and they have now tweeted another phishing domain.

This one just prompts the user to send ETH to an EOA (0xcad7fc974F61A08ADEF110D1BA446fa5b5B5Bb27).

Infra: 44.227.238.106 pic.twitter.com/HzTga1OvNK

— harry.eth (whg.eth) (@sniko_) May 22, 2022

The phishing links were up on Beeple’s Twitter for around five hours, and an on-chain analysis of one of the scammers’ wallets shows the first phishing link scored them 36 Ether (ETH), worth roughly $73,000 at the time.

The second link netted the scammers around $365,000 worth of ETH and many NFTs from high-value collections such as the Mutant Ape Yacht Club, VeeFriends and Otherdeeds, among others, bringing the grand total value stolen from the scam to around $438,000.

On-chain data shows the scammer selling the NFTs on OpenSea and putting their stolen ETH into a crypto mixer in an attempt to launder the gains.

Beeple later tweeted that he had regained control of his account and added to remind his followers that “anything too good to be true IS A F*CKING SCAM.”

ugh we’ll that was fun way to wake up.

Twitter was hacked but we have control now. Huge thanks to @garyvee ‘a team for quick help!!!!

— beeple (@beeple) May 22, 2022

Related: Needed: A massive education project to fight hacks and scams

Beeple has created three of the top ten most expensive NFTs sold to date including one which sold for $69.3 million, the most expensive ever sold to a sole owner. This attention has made him a target for hacks.

In November 2021, an admin account on Beeple’s Discord was hacked with scammers there also promoting a similarly fake NFT drop which resulted in users losing around 38 ETH.

Earlier this month, cybersecurity firm Malwarebytes released a report which highlighted a rise in phishing attempts as scammers try to cash in on NFT hype. The firm noted the use of fraudulent websites depicted as legitimate platforms is the most common tactic used by scammers.

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Interest in Ethereum Name Service reaching ‘critical mass’

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Interest in Ethereum Name Service reaching ‘critical mass’

The latest metrics on new registrations and renewals of existing domains on ENS show that interest in the digital identity service has shattered previous records.

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Interest in Ethereum Name Service reaching ‘critical mass’

The Ethereum Name Service is having its best month on record for new registrations, account renewals and revenue thanks to community awareness and low gas fees.

Lead developer at Ethereum Name Service (ENS) Nick Johnson tweeted on Monday the metrics for the Web3 domain service through May so far. He noted that numbers were poised to shatter existing records because they were already at all-time highs, “and there’s still a week of May left.”

May is now an All Time High for every single ENS metric we track – registrations, renewals, revenue (ETH & USD) and income (ETH & USD).

And there’s still a week of May left.

pic.twitter.com/u0tTcVPr3f

— nick.eth (@nicksdjohnson) May 22, 2022

Jonson told Cointelegraph on Monday that the main factor contributing to higher demand in ENS domains is that it is a place where people can “form shared communities without any overarching structure imposed on them beforehand.” This has had astounding results for the domain service:

“ENS has reached a critical mass of awareness and adoption. Most wallets support ENS names, so the usability factor is significant.”

ENS is an open-source blockchain protocol founded in 2017 that allows people to assign a digital identity to their Ethereum wallet. Each name is a nonfungible token (NFT) that ends with .eth and can act as an address, a cryptographic hash or a website URL.

The data shared by Johnson shows that there have been 304,968 new registrations, 13,260 renewals, and 3,165.85 Ether (ETH) in revenue so far in May. All of these metrics leave previous highs in the dust.

Johnson also said that ”low gas fees definitely have an impact” on the higher onboarding and renewal rates. To send a fast transaction on Ethereum costs about 22 GWEI, worth about $0.92 at the time of writing, according to gasprice.io. In periods of high volume, gas fees can be higher than $50, which may act as a deterrent to using the network unless in emergencies:

“You can register a 5+ character ENS name for a year for $5. High gas fees can make the cost several times that, so gas prices have a big impact on the affordability of ENS names.”

Interest in ENS domains has been quickly rising since April, when social clubs such as the 10k Club within ENS gained tremendous attention. The 10k Club was formed by owners of ENS domains numbered between 0-9999. Both new registrations and renewals have nearly doubled since then.

Related: Web3, NFTs, Metaverse: The tools for a truly decentralized future

ENS’s record high revenues coupled with a market downturn has sparked plans in the ENS decentralized autonomous organization (DAO) to squirrel away funds for ongoing development. Johnson stated that the income slated for funding development and maintenance “for the indefinite future” would help the project weather further market volatility:

“With that guarantee against market effects, additional funds can be used more freely to help grow the ecosystem.”

However, the bullish metrics have not been reflected in ENS prices. The token has been on a steady decline since its November 2021 launch in which all .eth domain holders were airdropped a portion of the supply. ENS has fallen 86% from its November all-time high to $12.21, according to CoinGecko.

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Top 5 cryptocurrencies to watch this week: BTC, BNB, XMR, ETC, MANA

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Top 5 cryptocurrencies to watch this week: BTC, BNB, XMR, ETC, MANA

The Dow Jones Industrial Average has declined for eight consecutive weeks, the first such losing streak since 1923. On May 20, the S&P 500 briefly fell into bear market territory, indicating that traders continue to sell risky assets in fear of a recession. 

Due to its tight correlation with US equities markets, Bitcoin (BTC) has remained under pressure for many weeks. The bulls are attempting to push Bitcoin higher during the weekend and avert an even longer losing streak.

Crypto market data daily view. Source: Coin360

Bitcoin’s performance in the first five months has been the worst since 2018, indicating that sellers are in control. However, after several weeks of weakness, the crypto markets may be on the cusp of a bear market rally.

What are the critical levels that may signal the start of a sustained recovery? Let’s study the charts of the top-5 cryptocurrencies that may outperform in the near term.

BTC/USDT

Bitcoin rebounded off the crucial support at $28,630 on May 20, indicating strong buying near this level. The bulls are attempting to push the price above the downtrend line, which could be the first indication that the selling pressure may be reducing.

BTC/USDT daily chart. Source: TradingView

Above the downtrend line, the BTC/Tether (USDT) pair could rise to the 20-day exponential moving average (EMA) of $31,887. The bears are likely to defend this level with vigor. If the price turns down from the 20-day EMA, the bears will once again try to sink the pair below $28,630.

If they manage to do that, the pair could drop to $26,700. This is an important level to keep an eye on because a break and close below it could open the doors for a decline to $25,000 and then to $21,800.

Conversely, if buyers thrust the price above the 20-day EMA, the pair could attempt a rally to the 61.8% Fibonacci retracement level at $34,823. If this level is scaled, the pair could climb to the 50-day simple moving average (SMA) of $37,289.

BTC/USDT 4-hour chart. Source: TradingView

The 4-hour chart shows that the price is getting squeezed between the downtrend line and $28,630. The 20-EMA and the 50-SMA have flattened out and the relative strength index (RSI) is just above the midpoint suggesting a balance between supply and demand.

This balance could tilt in favor of buyers if they push and sustain the price above the downtrend line. If that happens, the pair could start its northward march toward the 200-SMA.

On the contrary, if the price turns down from the current level, the bears will attempt to sink the pair below $28,630 and gain the upper hand.

BNB/USDT

Binance Coin (BNB) recovered sharply from the critical support at $211 and has reached the overhead resistance at the 20-day EMA of $323. This is an important level for the bears to defend because a break and close above it could indicate that a bottom may be in place.

BNB/USDT daily chart. Source: TradingView

Above the 20-day EMA, the BNB/USDT pair could rally to $350 and thereafter to the 50-day SMA of $376. This level could again act as a stiff hurdle but if bulls thrust the price above it, the pair could rally to the 200-day SMA of $451.

Contrary to this assumption, if the price turns down sharply from the 20-day EMA, it will suggest that bears have not yet given up and they continue to sell at higher levels. The pair could then drop toward $211. If the price rebounds off this level, the pair may consolidate between $211 and $320 for a few days.

BNB/USDT 4-hour chart. Source: TradingView

The bulls are attempting to push the price above the overhead resistance at $320. If they succeed, the pair could rally toward $350. The bears are likely to defend this level aggressively. If the price turns down from $350, the pair could again drop to $320.

If the price rebounds off this level, the pair could remain range-bound between $320 and $350 for some time. The bullish momentum could pick up above the 200-SMA and the pair may rally to $380 and later to $400.

Conversely, if the price turns down from the current level, the pair could drop to $286 and then to $272.

XMR/USDT

Monero (XMR) dropped below the strong support at $134 on May 12 but the bears could not sustain the lower levels. This suggests aggressive buying on dips. The price has recovered sharply to the 20-day EMA of $179.

XMR/USDT daily chart. Source: TradingView

If bulls push and sustain the price above the 20-day EMA, the XMR/USDT pair could rise to the overhead resistance zone between the 200-day SMA of $202 and the 50-day SMA of $212. The bears are expected to mount a strong defense in this zone

If the price turns down from this zone, but bulls arrest the subsequent decline at the 20-day EMA, it will suggest a potential change in trend. Conversely, if the price turns down from the current level, the bears will try to pull the pair to $150 and thereafter to $134.

XMR/USDT 4-hour chart. Source: TradingView

The 4-hour chart shows the formation of higher lows and higher highs. The bears tried to pull the price below the 50-SMA but the bulls defended the level successfully. This suggests a change in sentiment from selling on rallies to buying on dips.

The pair could next rally to the 200-SMA where the bears may offer a strong resistance. If bulls overcome this barrier, the pair could rally to $225. Contrary to this assumption, if the price turns down and breaks below the 50-SMA, the pair could slide to $150. A break below this level could challenge the strong support at $134

Related: Dollar Cost Averaging or Lump-sum: Which Bitcoin strategy works best regardless of price?

ETC/USDT

Ethereum Classic (ETC) dropped sharply from $52 on March 29 to $16 on May 12. The bulls are attempting to start a recovery which could face resistance at the 20-day EMA of $23.

ETC/USDT daily chart. Source: TradingView

If the price turns down from the 20-day EMA, the bears will again attempt to resume the downtrend by pulling the ETC/USDT pair below the critical support at $16.

On the contrary, if buyers propel the price above the 20-day EMA, it will suggest the start of a stronger relief rally. The positive divergence on the RSI also points to the possibility of a recovery in the near term. The pair could then rise to the 38.2% Fibonacci retracement level at $30, where the bears may mount a strong resistance.

ETC/USDT 4-hour chart. Source: TradingView

The price has been trading between $19 and $23 for some time. This suggests that the bulls are attempting to form a higher low, but the bears continue to pose a strong challenge at higher levels. The flattening 20-EMA and 50-SMA do not give a clear advantage either to bulls or bears.

If buyers drive the price above $23, it will suggest the start of a new up-move. The pair could first rally to the 200-SMA and then to $33. Alternatively, if the price turns down and plummets below $19, the bears will gain the upper hand. They will then attempt to sink the pair to $16.

MANA/USDT

Decentraland (MANA) turned down from the 20-day EMA of $1.24 on May 16, but a positive sign is that the bulls did not allow the price to sustain below the psychological level of $1.00.

MANA/USDT daily chart. Source: TradingView

The buyers will once again attempt to push the price above the 20-day EMA. If they succeed, the MANA/USDT pair could rally to the 50-day SMA of $1.72. The bears may again mount a stiff resistance at this level but if bulls clear this hurdle, the pair could start its northward march toward the 200-day SMA of $2.72.

Contrary to this assumption, if the price slips below $1.00, the bears will try to sink the pair to the crucial support at $0.60. A break and close below this level could start the next leg of the downtrend.

MANA/USDT 4-hour chart. Source: TradingView

The pair is stuck between $0.97 and $1.36, indicating that bulls are buying the dips below $1.00 and the bears are selling on rallies. The 20-EMA and the 50-SMA have flattened out, indicating that the consolidation may continue for some more time.

If buyers propel the price above the 50-SMA, the pair could rise to the resistance of the range at $1.36. The bullish momentum could pick up if buyers overcome this barrier. Conversely, the bears could gain the upper hand if the price turns down and plummets below the support at $0.97.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph. Every investment and trading move involves risk, you should conduct your own research when making a decision.

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