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Snapchat’s Shared Stories will let you collaborate with friends of friends

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Snapchat’s Shared Stories will let you collaborate with friends of friends

Snapchat has updated its Custom Stories feature to allow more people to participate. While the original version of the feature only gives you a way to add friends to view and contribute to your Stories, the new version called Shared Stories allows the friends you add to add their own contacts. Say you’re cooking and want your friends to add their cooking Stories, too — just add them to the group, so they can add more people, as well. Snap says that makes it easier “for the whole soccer team, camp squad, or group of new coworkers to get in on the fun.”

Like regular Stories, shared ones will only be visible for 24 hours before disappearing, but it doesn’t have a chat component, probably because it’s assumed that not all participants would know each other. The app will also use automatic language detection and other review tools to monitor additions and make sure they’re all safe. Finally, you will get a notification if you’ve joined a Shared Story with someone you’ve blocked. That gives you the chance to leave the Story if you’re not comfortable sharing a part of your life with those users. 

Snapchat has released and promised a number of other new features over the past couple of months, likely in an effort to get people to use the app more in face of slowing revenue growth. In April, it introduced a new suite of creator-friendly editing tools called “director mode” that will help you produce more polished content. It also introduced an ASL alphabet lens that you can use to learn the ASL alphabet and released the capability to share YouTube videos directly on the platform. 

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Nvidia GeForce RTX 3090 vs. AMD Radeon 6950 XT: Which GPU should you buy?

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Nvidia GeForce RTX 3090 vs. AMD Radeon 6950 XT: Which GPU should you buy?

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Receive near instant feedback on logos, images, text, and more with Helpfull

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Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’

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Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’

The war for talent between agencies and brands’ in-house agencies has cooled. Even so, for adland talent who’ve made the move in-house, some say they are looking to go back to agencies after feeling creatively stifled. It’s not the easiest strategy to execute.

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.

This conversation has been lightly edited and condensed for clarity.

What’s the in-house experience like?

I’ve been in-house for about a year. It’s very one-sided. The difference between agency and in-house is that with agencies, there [are] a lot of opinions and ideas [outside of the brand message] that go into creative. With in-house, you have the brand’s message and all creative is reflective of the brand’s message. With in-house, regardless of trends in the market, it’s a lot of ‘we’re going to stick to this one way of doing things’ mentality. It’s a lot of opinions about what the creative should be based on what it has been before. It makes it hard to introduce something fresh. It makes it hard to hire or be a new hire. If you’re not actually going to adhere to advice from new hires, what’s the point in getting new people? Are you just bringing people on board for a second opinion? That’s what it feels like.

Sounds like you don’t have the creative control you desire.

It feels like more of a second opinion role than to get something to manage or control. [Where I am now] it feels like we’re leaning more into what [our strategy] used to be than thinking about what we could be. That’s a big issue with in-house. With agencies, like I said, there’s a lot more trial and error. With in-house, a lot more of this is what we’re doing, these are the funds we have and this is what has worked in the past. In reality, a lot of what worked in the past, when you put it back into the market, it’s not going to work anymore. 

Why do you think it’s more challenging to get to a new creative strategy in-house?

With agencies, you have multiple perspectives. You’re working on multiple brands. You can see something working for another brand and talk to your client about it. You can pivot. You have the background and perspective to [pitch that pivot]. When you’re in-house, you only have the knowledge of your brand and what’s working for you. 

Are you looking to go back to agencies? 

Personally, I am looking to go from in-house to agency but I get paid a lot more being in-house than what I’ve been offered at agencies. I’ve been in interviews with agencies where they’re telling me that I’ll be learning [programs I already know how to use] so that’s why the pay is less than what it should be. There are agencies I’ve interviewed with who ask me to move to New York for less than what I make now and make that work. [With inflation,] there’s no reason why salaries aren’t also increasing. 

So you’d like to make the jump creatively but it’s hard when the compensation isn’t up to what in-house offers? 

It’s hard. I’ve been lowballed, too. They’ll post a salary for a position, go through the interviews and then offer less than what’s listed on the salary description. What was the point of putting the salary range there? I feel like people are putting salary ranges on job descriptions just to attract people with the experience that they are looking for but by the time they make the offer, it’s not what they said it would be. It’s offensive.

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