Tech
The fastest VPN: We identify the speediest performers
A lot of people looking for a solid VPN have one primary consideration: the need for speed. Privacy and anonymity are great, but if it means slow-as-molasses connections most people will opt out in favor of a speed demon. Faster speeds mean a better streaming experience, faster file downloads, quicker website load times, and just a better all-around experience.
In order to find the fastest VPN, there are actually two considerations. Download speeds are the primary concern because most people depend on getting data from remote servers as quickly as possible. For some, however, upload speeds for sending data to the internet is just as important. Gamers, for example, need what they’re doing to hit servers as quickly as possible.
In evaluating both, we focus on the percentage of the base speed that is maintained (or exceeded). Since numbers can differ so wildly from ISP to ISP, device to device, and connection type to connection type that speed retention as a percentage often captures the experience of most people.
Read on to see the fastest VPN we’ve found for sending data to the rest of the world, as well as the best choice for upload speeds and the VPN with the best speeds while staying as private as possible. (For even more VPN options, check out our comprehensive roundup of the best VPNs in all categories.)
1. Hotspot Shield – Fastest VPN, period
Pros
- Very fast
- Large country selection and plenty of servers
Cons
- Domain visits are recorded, though not tied to you
- Expensive
To readers of our VPN reviews this first choice will come as no surprise. The fastest VPN we’ve tested is HotSpot Shield and it’s not even close. HSS is in a class of its own, retaining 67 percent of the base speed. That is simply a standout score. HSS has its issues, as we haven’t been fans of the company’s privacy policy, though it’s slowly getting better. Of course, it may simply be that to provide the speeds that it does HSS requires the analytics it collects. We can’t really say. Regardless, if you’re interested in pure download speeds and nothing else matters then HSS is the one you want.
Read our full
Hotspot Shield review
2. ProtonVPN – Second-fastest overall, fastest upload speeds
Pros
- Fantastic speeds
- Easy-to-use multi-hop feature
- Supports TOR over VPN connections
The second place winner is ProtonVPN, which is still quite a ways back at around 57 percent of the base download speed. ProtonVPN is expensive compared to other services, but the privacy policy is better than HSS in terms of the amount of data collected from its users. It’s not as fast as HSS, but ProtonVPN is about as close as you can get with an improved privacy policy.
Upload speeds are a different story. In that competition, HSS doesn’t even crack the top 20. Proton, however, is the leader there, retaining more than 80 percent of the base upload speed. If you want something that offers a higher degree of privacy, and has top-rated download and upload speeds, then ProtonVPN is the way to go. ProtonVPN also has extra features that may interest some, such as a multi-hop VPN, called SecureCore, support for Netflix and other streaming services, and a few TOR-friendly routers to boot.
Other honorable mentions for upload speeds include Ivacy, NordVPN, ExpressVPN, and Private Internet Access. Any of those VPNs will do the job nicely if upload speeds are a bigger concern than downloads. Ivacy, Nord, and Express are also excellent choices for extra features that go beyond just upload and download speeds, from various locations around the globe. These services also promise features similar to ProtonVPN such as Netflix compatibility, multi-hop VPNs, and more.
Read our full
ProtonVPN review
3. Mullvad – The most private speed demon
Pros
- Good speeds
- Higher level of anonymity possible than with most VPN services
- Windows desktop is easy to use
Cons
- Not guaranteed to work with Netflix
- Lacks the extra services that some VPNs offer
- No password protection for your account
If you don’t want to compromise on privacy and anonymity, while still getting solid speeds, then Mullvad is the best choice. This super-simple VPN supports connections via 38 different countries, and it costs 5 Euros per month (around $5.70 at this writing). We’ve often referred to Mullvad as the “Swiss bank account” version of VPNs, because Mullvad actively resists obtaining any of your personal information.
Instead of signing up for an account with the standard email and password, Mullvad assigns you a random account number and that’s it. No birth date or anniversary passwords to give you away. One number and that’s it. In our tests, Mullvad was sixth place for download speeds, though its upload speeds were on the weaker side, maintaining just under 60 percent of the base speed.
After Mullvad, we have to turn back again to ProtonVPN since it’s so fast, and the privacy promises are good, though you won’t get the same amount of anonymity as you do with Mullvad, as email and password combos are the norm.
Read our full
Mullvad review
4. ExpressVPN – The bronze medalist
Pros
- Consistently good speeds
- Easy-to-use desktop program
- Broad device support
Cons
- Logs data transfer amounts
- More expensive than many competitors
Our current all-star as the best VPN overall is a good choice for speeds. It ranks third overall in our download speed tests, retaining more than 53 percent of the base speed in our testing. For uploads, it ranks in the top 20, though the differences in speeds there are much slimmer than in downloads. ExpressVPN is one of the more costly VPNs out there at $100 per year. For that money, however, you get solid speeds, a promise to work with Netflix, split tunneling, and a wide range of device support. The app is also pretty easy to use and there are a wide range of country locations to choose from.
Read our full
ExpressVPN review
5. NordVPN – Honorable mention
Pros
- Excellent speeds
- Enough features to appeal to power users and novices
- No-logs policy
- Diskless servers
Nord regularly appears at the top of many VPN rankings, and it’s no surprise to see it here. In our tests, NordVPN retained 49 percent of the base speed, which is plenty fast. It’s also inside the top 10 for upload speeds. Of all the VPNs here, NordVPN also has to be one of the most feature packed, rivaling ProtonVPN. It supports multi-hop connections, TOR over VPN, ad and tracker blocking at the server level, and a variety of other options.
Read our full
NordVPN review
How we tested
Testing is pretty simple. We test the speeds in five countries on a given day, testing each country location three times. These countries are typically the U.S., the UK, Germany, Australia, and Japan, but that can change depending on the locations the VPN offers and if there are any unique testing requirements.
The daily speeds are averaged together to get a daily average speed. We test a total of three days at different times of the day to account for any variation. Then we take the average of each testing day to get an overall average. That overall average is then expressed as a percentage of the base speed. That way the test results provide a sense of how much speed a VPN retains versus hard numbers, which can vary based on internet service providers, routers, and other equipment, time of day, and so on.
How to pick a VPN
VPNs are a tricky subject. First of all, many security experts often don’t have a very high opinion of VPNs. That’s due in part to shenanigans from early VPN companies, as well as the fact that the entire use of a VPN is based on trust. You have no way of knowing for sure if your service is doing what it says it’s doing, hence the need for trust. VPN companies are going a long way to improve trust with third-party audits and upholding their privacy promises in court.
Company leadership
So how can you put your trust in a VPN? There are a few steps you can take. First, make sure you know who is behind the company. It’s easier to trust a company if you know where they are located and who is running the show. Next, consider VPNs that aren’t in exotic locations half a world away. You can raise objections about the so-called “Fourteen Eyes” all you want, but if you’re using a VPN to access Gmail, Facebook, and Twitter, then far more sensitive information than your browsing history could potentially be exposed under force of law.
Logging policy
Once you’re comfortable with the company providing your service, it’s time to see what kind of information they’re logging from your activity, if any. Some VPNs promise to log nothing, some take minimal data to improve their networks, while others log a surprising amount. Ideally, you want a VPN that logs as little data as possible, especially when it comes to which websites you’re visiting–though if speed is your primary concern, you may be able to forgive HotSpot Shield for collecting the TLDs you visit on an anonymized basis.
Server count
Next, you may want to consider how many servers a VPN has. The more servers there are, the less chance of congestion and reduced speeds. It also makes it easier to switch servers in the same country when you need to for viewing Netflix or other needs.
Free vs. paid
Finally, you want to be a paying customer with a VPN when possible. Free and paid VPNs can have differing privacy policies, and free VPNs often have paltry data limits that aren’t helpful. If you only need a VPN for a limited time, many services have month-to-month commitments at prices ranging from $5 to $10.
Final points
After you go down the speed rankings behind HSS and ProtonVPN, the speeds start to group up into tiers pretty quickly within the top 10. ExpressVPN, NordVPN, and Perfect Privacy make up the third tier after the top two leaders. Then Mullvad, Surfeasy, Private Internet Access, Air VPN, and HMA round out the top 10 for download speeds.
The drop-off for upload speeds is much more gradual making any of the services mentioned in the upload section a good choice if this is your primary concern.
Speeds aren’t the only consideration one can have for a VPN, but for many people it’s the primary one. We’ll also be looking soon at the best VPNs for other uses including streaming, torrents, mobile, and more.
VPNs: Frequently asked question
What does a VPN do?
A VPN (virtual private network) encrypts your internet traffic and disguises your identity while browsing the internet. A VPN will anonymize your online traffic and keep your ISP or other third parties from snooping on your internet browsing.
Additionally, VPNs allow you to connect to servers all across the world. So if you’re looking to access location-restricted content, such as streaming services, you can connect to the appropriate country’s server and gain access that way.
How does a VPN work?
A VPN hides your IP address by redirecting it through a remote server hosted by the VPN company. To anyone looking in, the VPN server then becomes the source of your data instead of yourself. These remote servers can be in your own country or located in different countries around the world. All of your network traffic from your computer to the VPN is sent over a secure and encrypted connection.
When connected to a VPN while browsing the internet, the VPN acts as a middleman between your computer and a website. Your computer sends a request to the VPN which then passes it on to a website. The website then sends its response back to the VPN which forwards it through the secure connection to your computer. All of the traffic rerouted through the VPN shows as coming through their server rather than your own computer. This keeps your ISP and other third parties from snooping on your internet activity.
Can you use a VPN to watch Netflix?
Yes! If you’re located in a country where particular Netflix content isn’t accessible, you can use a VPN server located in a different region to access that content. While certain streaming services try to prevent VPN connections, you can usually find a server that isn’t blocked.
Good VPN companies offer thousands of servers in which to connect to from all over the world. If your intended use for a VPN is to watch a streaming service such as Netflix, connection speeds and unblocked server availability will be the most important factors to look out for. (See our roundup of the best VPNs for our recommendation for Netflix streaming, as well as a host of other use cases.)
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Tech
Nvidia GeForce RTX 3090 vs. AMD Radeon 6950 XT: Which GPU should you buy?
The AMD Radeon RX 6900 XT has been an interesting GPU this generation. It’s both cheaper than the competing Nvidia GeForce RTX 3090—and sometimes faster, too. It’s now been refreshed with the RX 6950 XT, a late entrant into the tumultuous GPU market. Nvidia has also done its part with the GeForce RTX 3090 Ti, which brings impressive performance, albeit with a high cost and power draw at 450W TDP.
With the original RTX 3090 price recently decreasing slightly, it makes for an interesting comparison against the newer AMD RX 6950 XT. The RTX 3090 Ti offers more performance, but is significantly outside of the price bracket of the RX 6950 XT. Is this AMD refresh enough to push performance for AMD ahead of Nvidia, even in the murky waters of ray tracing? More importantly, does it move the needle for high-end gamers enough for them to switch their allegiance from Nvidia to AMD? Let’s find out!
Sapphire RX 6950XT
Brad Chacos
Nvidia RTX 3090 vs. AMD 6950XT: Price
Relax. You can easily find both GPUs in stock now at most retailers, and generally at close to MSRP. The GPU market has experienced a significant downturn during the last several months, with prices quickly dropping from their stratospheric levels.
The AMD RX 6950XT comes in at a $1,099 MSRP for the reference model, and some third-party models range from $1,199 to $1,299. A modest bump from the $999 6900XT pricing—but it does not mean they’re a great deal. With the declining GPU market and murmurs of the next-generation GPUs coming out this year, it has significantly dampened demand and enthusiasm for this level of GPU.
The Nvidia RTX 3090 has also experienced much lower demand, resulting in quickly falling pricing. While you’re still unlikely to find a $1,499 Founders Edition at MSRP, most models such as those from the EVGA RTX 3090 lineup have experienced a significant price drop, coming in as low as $1,609 for the Black series. (The 3090 Ti debuted at $1,999, a big increase over the RTX 3090—and it’s already being discounted at many retailers, too)
The pricing on the used market is even lower, however, with RTX 3090s dipping close to the $1,200 mark in many cases.
Neither model is a great price-to-performance choice this late into the release cycle, however. Most high-end gamers who don’t have a top-tier GPU will likely be best served by waiting for the next generation this year.
The AMD RX 6950 XT is the latest to test its mettle against Nvidia.
Thiago Trevisan
Nvidia RTX 3090 vs. AMD 6950XT: Performance
AMD certainly threw in a surprising performance with the original 6900 XT—it was able to match or beat the RTX 3090 in certain games and scenarios. Has the RX 6950 XT finally crossed the Rubicon in all performance areas? Not quite. When it comes to ray tracing performance, the RTX 3090 is still out ahead. (Check out Brad Chacos’ review for a deeper dive on the new AMD refreshes.)
Thiago Trevisan
In games such as Watch Dogs Legion with traditional rasterization, we can see the AMD RX 6950 XT performing as well or better than the RTX 3090 (especially at lower resolutions). This trend continues in other games such as Horizon Zero Dawn, where it’s able to keep up with the RTX 3090. Game after game, both GPUs trade blows and are highly competitive with each other.
Both GPUs have party tricks up their sleeves for performance, too. AMD has Smart Access Memory that can boost performance when coupled with a Ryzen CPU, along with Radeon Super Resolution. This will give it significant boosts in many games, besting the RTX 3090 in some cases, as shown below in Horizon Zero Dawn. Nvidia also has DLSS technology that does wonders for keeping graphical fidelity and high frames simultaneously—which is a gamer changer when paired with ray tracing.
Thiago Trevisan
What happens when we introduce ray tracing? That’s where Nvidia’s RTX 3090 still holds an advantage over AMD. The 6950 XT does not have upgraded ray tracing hardware when compared to the 6900 XT, keeping it behind the Nvidia RTX GPUs in this case.
It can be argued that there are diminishing returns for ray tracing visuals and performance, with varying results. The technology puts insane strain on performance, lowering frame rates significantly until you claw some back with the help of an upscaling technology like DLSS or AMD’s FSR. The visual impact doesn’t always make losing that performance worthwhile, either. But when it comes to the “halo” GPUs like these, ray tracing can be part of the reason you get a high-end GPU in the first place; you want to turn all the eye candy up to Ultra, including ray tracing. Paired with Nvidia’s DLSS, the performance penalty can be mitigated, and the visuals enjoyed fully.
This is one big advantage of the RTX 3090 versus the newer 6950 XT—maximum performance and visuals matter when you’re spending way over $1,000 for a GPU. AMD’s ray tracing hardware is a generation behind Nvidia’s implementation, while its DLSS rival, FSR 2.0, is great but still in its infancy, with only a handful of games supporting the fledgling technology at this point. That means ray tracing is best experienced at 1440p resolution on the 6950 XT, while you can usually crank ray traced games even at 4K on the 3090. If you’re not interested in ray tracing however, the 6950 XT is a mighty fine choice for significantly less cost.
Let’s not forget that the RTX 3090 is certainly better geared towards content creation and other workstation use cases, as well. With a whopping 24GB of GDDR6x VRAM, it will handily beat the 16GB RX 6950 XT in most content creation tasks. The 3080 Ti would be a more reasonable competitor to the 6950 XT in this case as a pure gaming solution.
Nvidia RTX 3090 vs. AMD 6950 XT: Power and other things to know
The RTX 3090 packs a TDP of 350W, with many third-party models eclipsing 400W. The RX 6950 XT comes in a 335W TDP, which is reasonable for the performance that it puts out. Remember, the 3090 Ti is already up to 450W TDP—so next-generation offerings will likely go up significantly in requirements.
You’ll want a minimum of a 750W power supply for both, but we’d recommend you up that even higher for future proofing—as high-quality power supplies tend to last a long time.
You’ll need a case with good airflow for both these options, and better clearance than lesser GPUs require. (They’re often wrapped in a nice, thick, beefy air coolers to keep their temperatures in check.)
Which is the better option for water cooling? We’d argue that the RTX 3090 is, since it likely will have a wider range of water blocks available on the market. Plus, with its steaming-hot VRAM, it often benefits more from taking a deep swim versus the typically cooler RX 6950 XT.
So, is the 6950 XT enough to best the RTX 3090?
The 6950 XT is a slightly more powerful addition to the high-end AMD lineup, putting up an impressive performance versus the RTX 3090. It’s simple: If you’re playing at higher resolutions and want to use ray tracing, Nvidia still holds an advantage here. DLSS and the Nvidia encoders are also great technologies that serve people well.
If you’re after pure frame rate goodness—without as much ray tracing, the 6950 XT can be often a much better choice than the RTX 3090, especially in sub-4K resolutions. AMD offers great technologies such as FSR, Smart Access Memory to really up the performance too.
So, who wins? Unfortunately, the 6950 XT comes in too late in the release cycle to be relevant in the rapidly declining GPU market, making it an expensive option. The aging RTX 3090 is a similar story. Its high price was never a very good option for purely gaming—making better use for hybrid content creators/gamers instead. The RTX 3090 Ti is an even worse value proposition this late into the story, making it only relevant for a few high-end enthusiasts who don’t mind the price tag.
3090 Ti: The symbol for diminishing returns in an ever changing market. Beautiful, but flawed!
IDG
The verdict: This is a good ole’ fashioned standstill. We’d wait out the market a few months as both will experience even steeper declines in price with the introduction of the next generation. Otherwise, if you really must have one now, the decision will come down to ray tracing preference and resolution you’re playing at. Both GPUs will give you good, all-around performance for years to come—but neither are a great choice right now as the GPU market is rapidly changing this year.
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Tech
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Tech
Confessions of an in-house creative strategist on feeling unfulfilled, difficulty in returning to agencies as the ‘pay is less’
The war for talent between agencies and brands’ in-house agencies has cooled. Even so, for adland talent who’ve made the move in-house, some say they are looking to go back to agencies after feeling creatively stifled. It’s not the easiest strategy to execute.
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.
This conversation has been lightly edited and condensed for clarity.
What’s the in-house experience like?
I’ve been in-house for about a year. It’s very one-sided. The difference between agency and in-house is that with agencies, there [are] a lot of opinions and ideas [outside of the brand message] that go into creative. With in-house, you have the brand’s message and all creative is reflective of the brand’s message. With in-house, regardless of trends in the market, it’s a lot of ‘we’re going to stick to this one way of doing things’ mentality. It’s a lot of opinions about what the creative should be based on what it has been before. It makes it hard to introduce something fresh. It makes it hard to hire or be a new hire. If you’re not actually going to adhere to advice from new hires, what’s the point in getting new people? Are you just bringing people on board for a second opinion? That’s what it feels like.
Sounds like you don’t have the creative control you desire.
It feels like more of a second opinion role than to get something to manage or control. [Where I am now] it feels like we’re leaning more into what [our strategy] used to be than thinking about what we could be. That’s a big issue with in-house. With agencies, like I said, there’s a lot more trial and error. With in-house, a lot more of this is what we’re doing, these are the funds we have and this is what has worked in the past. In reality, a lot of what worked in the past, when you put it back into the market, it’s not going to work anymore.
Why do you think it’s more challenging to get to a new creative strategy in-house?
With agencies, you have multiple perspectives. You’re working on multiple brands. You can see something working for another brand and talk to your client about it. You can pivot. You have the background and perspective to [pitch that pivot]. When you’re in-house, you only have the knowledge of your brand and what’s working for you.
Are you looking to go back to agencies?
Personally, I am looking to go from in-house to agency but I get paid a lot more being in-house than what I’ve been offered at agencies. I’ve been in interviews with agencies where they’re telling me that I’ll be learning [programs I already know how to use] so that’s why the pay is less than what it should be. There are agencies I’ve interviewed with who ask me to move to New York for less than what I make now and make that work. [With inflation,] there’s no reason why salaries aren’t also increasing.
So you’d like to make the jump creatively but it’s hard when the compensation isn’t up to what in-house offers?
It’s hard. I’ve been lowballed, too. They’ll post a salary for a position, go through the interviews and then offer less than what’s listed on the salary description. What was the point of putting the salary range there? I feel like people are putting salary ranges on job descriptions just to attract people with the experience that they are looking for but by the time they make the offer, it’s not what they said it would be. It’s offensive.
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