For decades now, Vladimir Putin has slowly, carefully, and stealthily curated online and offline networks of influence. These efforts have borne lucrative fruit, helping Russia become far more influential than a country so corrupt and institutionally fragile had any right to be. The Kremlin and its proxies had economic holdings across Europe and Africa that would shame some of the smaller 18th-century empires. It had a vast network of useful idiots that it helped get elected and could count on for support, and it controlled much of the day-to-day narrative in multiple countries through online disinformation. And many people had no idea.
While a few big events like the US’ 2016 election and the UK’s Brexit helped bring this meddling to light, many remained unaware or unwilling to accept that Putin’s disinformation machine was influencing them on a wide range of issues. Small groups of determined activists tried to convince the world that the Kremlin had infiltrated and manipulated the economies, politics, and psychology of much of the globe; these warnings were mostly met with silence or even ridicule.
All that changed the moment Russian boots touched Ukrainian soil. Almost overnight, the Western world became overwhelmingly aware of the Kremlin’s activities in these fields, shattering the illusions that allowed Putin’s alternative, Kremlin-controlled information ecosystem to exist outside its borders. As a result, the sophisticated disinformation machinery Putin spent decades cultivating collapsed within days.
Russia’s network of influence was as complex as it was sprawling. The Kremlin has spent millions in terms of dollars and hours in Europe alone, nurturing and fostering the populist right (Italy, Hungary, Slovenia), the far right (Austria, France, Slovakia), and even the far left (Cyprus, Greece, Germany). For years, elected politicians in these and other countries have been standing up for Russia’s interests and defending Russia’s transgressions, often peddling Putin’s narratives in the process. Meanwhile, on televisions, computers, and mobile screens across the globe, Kremlin-run media such as RT, Sputnik, and a host of aligned blogs and “news” websites helped spread an alternative view of the real world. Though often marginal in terms of reach in and of themselves (with some notable exceptions, such as Sputnik Mundo), they performed a key role in spreading disinformation to audiences in and outside of Russia.
But the digital realm is where Russia found most success in opening new fronts in its disinformation war. Social media, quasi-legitimate blogs, and bots reached ordinary people en masse all the time. With skill and care, Russian operatives tested and retested how best to polarize audiences. Using different platforms, content, and messaging, they built up a profile of users for their targeting purposes and then reflected back to them a picture of the world that would make them angry, frightened, and despairing—a picture that only exists online. For evidence of this, look no further than recent discourse in the West, where the Kremlin has been amplifying everything from climate denialism to the anti-vaxx movement to Qanon. All these things already existed but were the preserve of conspiracy theorists, quacks, and pranksters—now millions believe, in the face reality, that climate change was made up by Green extremists, that “they” (whether it be Bill Gates, George Soros, or the World Economic Forum) are using vaccines to microchip people, that there’s a satanic cabal of baby-eaters in Washington, or all of the above.
Critically, the Kremlin seemed to understand that while our online worlds are a key part of us, we behave differently there because it taps into our magical thinking. It is real and unreal at the same time. We troll each other, scream at each other, and produce millions of hours of ever-weirder porn, all because that world is slightly unreal. Few of us would do any of those things IRL. Yet, it is our real life, and the things we do online all have impacts, both positive and negative, on our psyche. The same holds true for disinformation. Our screens open up something akin to our spirituality, and from there we can make wild leaps of faith as to what is and isn’t real that translate from online to our offline thinking.
What the Kremlin failed to anticipate, however, is that the invasion of Ukraine would be the equivalent of Putin screaming at our face in the street— a brief but violent jolt in our collective online consciousness. It’s not just that what he claims about Ukraine is outlandish—after all, the Kremlin has been pushing many of these narratives for a long time and many in the West believed them until now—but that the reality of Putin’s actions have broken through the unreality of online life.
AMD CEO says 5-nm Zen 4 processors coming this fall
Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Watch now.
Advanced Micro Devices revealed its 5-nanometer Zen 4 processor architecture today at the Computex 2022 event in Taiwan.
The new AMD Ryzen 7000 Series desktop processors with Zen 4 cores will be coming this fall, said Lisa Su, CEO of AMD, in a keynote speech.
Su said the new processors with Zen 4 architecture will deliver a significant increase in performance upon their launch in the fall of 2022. Additionally, Su highlighted the strong growth and momentum for AMD in the mobile market as 70 of the more than 200 expected ultrathin, gaming and commercial notebook designs powered by Ryzen 6000 Series processors have been launched or announced to-date.
In addition, other AMD executives announced the newest addition to the Ryzen Mobile lineup, “Mendocino;” the newest AMD smart technology, SmartAccess Storage; and more details of the new AM5 platform, including support from leading motherboard manufacturers.
“At Computex 2022 we highlighted growing adoption of AMD in ultrathin, gaming, and commercial notebooks from the leading PC providers based on the leadership performance and battery life of our Ryzen 6000 series mobile processors,” said Su. “With our upcoming AMD Ryzen 7000 Series desktop processors, we will bring even more leadership to the desktop market with our next-generation 5-nm Zen 4 architecture and provide an unparalleled, high-
performance computing experience for gamers and creators.”
AMD Ryzen 7000 Series desktop processors
The new Ryzen 7000 Series desktop processors will double the amount of L2 cache per core, feature higher clock speeds, and are projected to provide greater than 15% uplift in single-thread performance versus the prior generation, for a better desktop PC experience.
During the keynote, a pre-production Ryzen 7000 Series desktop processor was demonstrated running at 5.5 GHz clock speed throughout AAA game play. The same processor was also demonstrated performing more than 30% faster than an Intel Core i9 12900K in a Blender multi-threaded rendering workload.
In addition to new “Zen 4” compute dies, the Ryzen 7000 series features an all-new 6nm I/O die. The new I/O die includes AMD RDNA 2-based graphics engine, a new low-power architecture adopted from AMD Ryzen mobile processors, support for the latest memory and connectivity technologies like DDR5 and PCI Express 5.0, and support for up to four displays.
AMD Socket AM5 Platform
The new AMD Socket AM5 platform provides advanced connectivity for our most demanding enthusiasts. This new socket features a 1718-pin LGA design with support for up to 170W TDP processors, dual-channel DDR5 memory, and new SVI3 power infrastructure for leading all-core performance with our Ryzen 7000 Series processors. AMD Socket AM5 features the most PCIe 5.0 lanes in the industry with up to 24 lanes, making it our fastest, largest, and most expansive desktop platform with support for the next-generation and beyond class of storage and graphics cards.
And AMD said the “Mendocino” processors will offer great everyday performance and are expected to be priced from $400 to $700.
Featuring “Zen 2” cores and RDNA 2 architecture-based graphics, the processors are designed to deliver the best battery life and performance in the price band so users can get the most out of their laptop at an attractive price.
The first systems featuring the new “Mendocino” processors will be available from computer partners in Q4 2022.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.
AMD’s Ryzen 7000 desktop chips are coming this fall with 5nm Zen 4 cores
AMD’s upcoming Ryzen 7000 chips will mark another major milestone for the company: they’ll be the first desktop processors running 5 nanometer cores. During her Computex keynote presentation today, AMD CEO Lisa Su confirmed that Ryzen 7000 chips will launch this fall. Under the hood, they’ll feature dual 5nm Zen 4 cores, as well as a redesigned 6nm I/O core (which includes RDNA2 graphics, DDR5 and PCIe 5.0 controllers and a low-power architecture). Earlier this month, the company teased its plans for high-end “Dragon Range” Ryzen 7000 laptop chips, which are expected to launch in 2023.
Since this is just a Computex glimpse, AMD isn’t giving us many other details about the Ryzen 7000 yet. The company says it will offer a 15 percent performance jump in Cinebench’s single-threaded benchmark compared to the Ryzen 5950X. Still, it’d be more interesting to hear about multi-threaded performance, especially given the progress Intel has made with its 12th-gen CPUs. You can expect 1MB of L2 cache per core, as well as maximum boost speeds beyond 5GHz and better hardware acceleration for AI tasks.
AMD is also debuting Socket AM5 motherboards alongside its new flagship processor. The company is moving towards a 1718-pin LGA socket, but it will still support AM4 coolers. That’s a big deal if you’ve already invested a ton into your cooling setup. The new motherboards will offer up to 24 channels of PCIe 5.0 split across storage and graphics, up to 14 USB SuperSpeed ports running at 20 Gbps, and up to 4 HDMI 2.1 and DisplayPort 2 ports. You’ll find them in three different flavors: B650 for mainstream systems, X650 for enthusiasts who want PCIe 5.0 for storage and graphics and X650 Extreme for the most demanding folks.
Given that Intel still won’t have a 7nm desktop chip until next year (barring any additional delays), AMD seems poised to once again take the performance lead for another generation. But given just how well Intel’s hybrid process for its 12th-gen chips has worked out, it’ll be interesting to see how it plans to respond. If anything, it sure is nice to see genuine competition in the CPU space again.
While Ryzen 7000 will be AMD’s main focus for the rest of the year, the company is also throwing a bone to mainstream laptops in the fourth quarter with its upcoming 6nm “Mendocino” CPUs. They’ll sport four 6nm Zen 2 cores, as well as RDNA 2 graphics, making them ideal for systems priced between $399 and $699. Sure, that’s not much to get excited about, but even basic machines like Lenovo’s Ideapad 1 deserve decent performance. And for many office drones, it could mean having work-issued machines that finally don’t stink.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch is representative of a broader rising tide in streaming ad pricing in this year’s TV advertising upfront market, as Disney-owned Hulu, Amazon and even Fox’s Tubi are looking to press upfront advertisers to pay up.
In its initial pitch to advertisers and their agencies, Disney is seeking CPMs for Disney+ around $50, according to agency executives. That price point applies to broad-based targeting dubbed “P2+,” which refers to an audience of any viewer who is two years old or older (though Disney has told agency executives that programming aimed at viewers seven years old and younger will be excluded from carrying ads). In other words, more narrowly targeted ads are expected to cost more based on the level of targeting. A Disney spokesperson declined to comment.
At a $50 CPM, Disney+ is surpassing the prices that NBCUniversal’s Peacock and Warner Bros. Discovery’s HBO Max sought in last year’s upfront market and that gave ad buyers sticker shock. The former sought CPMs in the $30 to $40 range, while the latter sought $40+ CPMs. By comparison, other major ad-supported streamers like Hulu, Discovery+ and Paramount+ were charging low-to-mid $20 CPMs that major ad-supported streamers charge. As a result, Peacock’s and HBO Max’s asks ended up being price prohibitive, with some advertisers limiting the amount of money they spent with the streamers because of their higher rates.
Unsurprisingly, agency executives are balking at Disney+’s price point. “They’re citing pricing that no longer exists, meaning Peacock and HBO Max recognized they came out too high and they’re reducing it. Disney+ is using earmuffs to pretend that second part didn’t happen,” said one agency executive.
However, Disney+ isn’t the only streamer seeking to raise the rates that ad buyers are accustomed to paying. Hulu is also seeking to increase its prices in this year’s upfront, with P2+ pricing going from a $20-$25 CPM average to averaging in the $25-$30 CPM range, according to agency executives. And during a call with reporters on May 16, Fox advertising sales president Marianne Gambelli said that the company will seek higher prices for its free, ad-supported streaming TV service Tubi in this year’s upfront market. It’s unclear what Tubi’s current rates are, but FAST services’ CPMS are typically in the low to mid teens, said the agency executives.
“We have to get the value for Tubi. Tubi has grown to a point — it’s doubled, tripled in size over the past couple of years. So we are going to obviously make that a priority and look for not only more volume but price,” Gambelli said.
Meanwhile, in pitching its Thursday Night Football package that will be streamed on Amazon Prime Video and Twitch, Amazon has been pressing for a premium on what Fox charged advertisers last year, according to agency executives. The e-commerce giant will be handling the games’ ad placements like traditional TV, meaning that it will run the same ad in each ad slot for every viewer as opposed to dynamically inserting targeted ads. “It’s streaming broadcast,” said a second agency executive.
An Amazon spokesperson declined to comment on pricing but did provide a general statement. “Thursday Night Football on Prime Video and Twitch is a purely digital broadcast, and we’re excited to bring fans a new viewing experience. There are 80MM active Prime Video households in the U.S. and, in a survey of our 2021 TNF audience, 38% reported they don’t have a pay-TV service – meaning TNF on Prime Video and Twitch enables brands to connect with cord-cutters and cord-nevers. Brands can also reach these viewers beyond TNF. Our first-party insights enable them to reengage TNF audiences across Amazon, such as in Freevee content.”
One of the agency executives that Digiday spoke to said the latest ask is for a plus-10% increase on Fox’s rates, though what Fox’s rates were are unclear and other agency executives said the premium that Amazon is asking for varies. Ad Age reported in February that Amazon was seeking up to 20% higher prices than Fox’s rates. “I don’t know if it is consistently plus-10, but it is definitely more. Which is crazy because Fox couldn’t make money on it, which is why they gave it up for this fall,” said a second agency executive.
“Someone was eating way too many gummies before they put the pricing together,” said a second agency executive of Amazon’s Thursday Night Football pitch.
Ad-supported streaming service owners also see an opportunity to push for higher prices as advertisers to adopt more advanced targeting with their streaming campaigns, such as by using the media companies’ and/or advertisers’ first-party data to aim their ads on the streamers.
Said one TV network executive, “You’ll see premiums, especially as it relates to advertisers that really want to hook into [their company’s streaming service] and buy those targeted audiences across the platform and either use [the TV network’s] first-party data or bring their own data to the table. That’s the biggest business we’re in, and that’s where we see great growth from a pricing standpoint.”
Litecoin Under Scrutiny By S. Korean Exchanges of Upbit, Bithumb After it Introduces Privacy Through MimbleWimble
Bitcoin Miners in China Defy Crypto Mining Ban, Now Ranked 2nd in BTC Hashrate
Legendary Hall of Famer Magic Johnson to Release NFTs in Partnership with NBA Top Shot
Crypto Markets Lull After Massive Crash, Bitcoin Hovers Around $30,000
Japanese Bank Sumitomo Mitsui Trust To Launch Crypto Custody Service
‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging
Bitcoin hits $45K ahead of July inflation report, but one fractal hints at looming correction
Smart Marketing Token (SMT) Is on a Mission to Help Blockchain Projects Reach Their Goals
Identity management org Sailpoint unveils no-code tool
Japan crypto exchange bitbank upgrades performance of its matching engine by 4x
Bit Coin3 months ago
New Study Claims China Ban Has Worsened Bitcoin’s Carbon Emissions
Ethereum3 months ago
Pixelmon NFT Launch Attracts Intense Criticism Over Its Ugly Disappointing Art
Cryptocurrency3 months ago
First Ren blockchain app Catalog raises $7.5M to develop cross-chain asset metaversal exchange
Cryptocurrency3 months ago
Token of rewards launchpad BSCBay (BSCB) listed on Pancakeswap
Bit Coin3 months ago
Bitcoin Is Selling for $3k Higher in Ukraine as Cash Withdrawal Limits Imposed
Tech3 months ago
Meta reportedly disbands team creating a new OS for AR and VR
Cryptocurrency3 months ago
CoinList unveils the 7 crypto seed projects for Winter 2022 cohort
Tech3 months ago
Astell & Kern’s first Bluetooth speaker includes a 32-bit DAC