GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here!
Unity has partnered with live music company Insomniac Events to create interactive and immersive online concerts.
Under the partnership, Unity’s team is helping to Insomniac Events create a persistent world, or metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
And this metaverse will be all about music, said Peter Moore, senior vice president of sports and live entertainment at Unity, in an interview with GamesBeat.
Insomniac Event has nearly 30 years of creating concerts and community events, and it wants Unity to help it create a metaverse experience for its fans, where they can gather and engage virtually for live music performances regardless of location. Insomniac puts on more than 10,000 events a year that more than seven million people attend.
Moore said the talks with Insomniac accelerated as the pandemic set in and live events were thrown into chaos. Unity has been working with Insomniac for about nine months on the project.
Insomniac’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The focus is on electronic dance music, and Moore said he made it over to the event with his wife to soak it all in. I expect that he was dancing the night away. Moore said he suspected he was the oldest person there.
“They saw the writing on the wall as regards to how they future-proof their experience,” Moore said. “We’re building a virtual platform for them not just for EDC, which will be our first festival, but for future concerts.”
This partnership will deliver a new Insomniac experience for fans in 2022. The aim is to immerse fans in non-stop music and play, with plenty of self-expression as dance culture expands from the physical world into the virtual world. They promise an interactive and engaging experience.
“It is an honor to be partnered with an incredible company like Unity on this new journey. Our vision is to create a social experience in which everyone is a Headliner – where stories and music unite us in discovery, love and a true sense of belonging,” said Pasquale Rotella, CEO of Insomniac Events, in a statement. “Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music.
Moore will speak in a session at SXSW in Austin, Texas, today where, along with a special video message from Pasquale Rotella, he will go into more detail about the partnership. Insomniac wants to move to anywhere, anytime entertainment.
Moore said. “In the future, I believe you can travel to a concert to an arena to a stadium. And like we’ve done in sports for decades, you turn the television on and you can interact. We’re going to push hard on this virtualization concept, with green screen technology, volumetric capture, mixed reality — all of the things that we do with AR and VR. We’re try to bring some level of an interactive concert experience to life.”
The move represents another attempt by Unity to expand beyond games with its interactive, real-time 3D (RT3D) content and creation tools.
Moore said that the definition of creators is expanding beyond game developers to other kinds of creators and game engines become more pervasive across a variety of platforms. Unity has more than 1,800 people in its research and development team.
The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation. Moore referred to Rotella as a “legendary icon in the world of electronic dance music.”
Moore said that other concert experiences exist for Fortnite and Roblox, where they hold virtual concerts in their preexisting worlds. But he said Unity is building a platform for Insomniac in its own brand new virtual world.
“We love our partners like Wave, but we think we can add several layers of interactivity on top of what Wave does really well, where you interact and don’t just sit back and watch. This is the next iteration of that virtual entertainment platform. We’ll take a different view than my friends at Epic or Roblox.”
Unity’s concert experience
With the Fortnite experience, Epic was able to amass tens of millions of fans to watch the Travis Scott concert in the game, but it was divided into groups of 100 people who could interact with each other. It could have game characters dancing and light shows to enhance the experience.
“You’ve got to find the balance between being able to find your friends, and still feeling like you’ve got that massive environment of thousands of people around you. And that takes time as well. We will have a pretty similar thing where you’ll be in an instance of the platform with your friends. But we can utilize NPCs (nonplayer characters) around you to give you the sense of scale and magnitude you get at a regular concert. This marriage of these things happening simultaneously would be really fun.”
I asked why Unity was doing this application itself, rather than just providing the tools.
“We looked at this as a way of utilizing our own platform,” Moore said. “It’s all being built internally with our own solutions team, and figuring out best practices and then sharing that out” will happen.
He added, “The belief was we’ll look why don’t we just do it. Prove it out. Add this to the engine, if you will, as a product we could call Unity Show down the line, and then use it a creative tool. This is a little different for what we do. But we felt the best way to do it was to do it ourselves and then share the learnings.”
I said it was exciting to see some new part of the metaverse take shape.
“We went all the way through without saying metaverse,” Moore replied.
As for that metaverse, Moore said it will be a wide open world, hopefully better than past attempts at it.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn More
AMD CEO says 5-nm Zen 4 processors coming this fall
Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Watch now.
Advanced Micro Devices revealed its 5-nanometer Zen 4 processor architecture today at the Computex 2022 event in Taiwan.
The new AMD Ryzen 7000 Series desktop processors with Zen 4 cores will be coming this fall, said Lisa Su, CEO of AMD, in a keynote speech.
Su said the new processors with Zen 4 architecture will deliver a significant increase in performance upon their launch in the fall of 2022. Additionally, Su highlighted the strong growth and momentum for AMD in the mobile market as 70 of the more than 200 expected ultrathin, gaming and commercial notebook designs powered by Ryzen 6000 Series processors have been launched or announced to-date.
In addition, other AMD executives announced the newest addition to the Ryzen Mobile lineup, “Mendocino;” the newest AMD smart technology, SmartAccess Storage; and more details of the new AM5 platform, including support from leading motherboard manufacturers.
“At Computex 2022 we highlighted growing adoption of AMD in ultrathin, gaming, and commercial notebooks from the leading PC providers based on the leadership performance and battery life of our Ryzen 6000 series mobile processors,” said Su. “With our upcoming AMD Ryzen 7000 Series desktop processors, we will bring even more leadership to the desktop market with our next-generation 5-nm Zen 4 architecture and provide an unparalleled, high-
performance computing experience for gamers and creators.”
AMD Ryzen 7000 Series desktop processors
The new Ryzen 7000 Series desktop processors will double the amount of L2 cache per core, feature higher clock speeds, and are projected to provide greater than 15% uplift in single-thread performance versus the prior generation, for a better desktop PC experience.
During the keynote, a pre-production Ryzen 7000 Series desktop processor was demonstrated running at 5.5 GHz clock speed throughout AAA game play. The same processor was also demonstrated performing more than 30% faster than an Intel Core i9 12900K in a Blender multi-threaded rendering workload.
In addition to new “Zen 4” compute dies, the Ryzen 7000 series features an all-new 6nm I/O die. The new I/O die includes AMD RDNA 2-based graphics engine, a new low-power architecture adopted from AMD Ryzen mobile processors, support for the latest memory and connectivity technologies like DDR5 and PCI Express 5.0, and support for up to four displays.
AMD Socket AM5 Platform
The new AMD Socket AM5 platform provides advanced connectivity for our most demanding enthusiasts. This new socket features a 1718-pin LGA design with support for up to 170W TDP processors, dual-channel DDR5 memory, and new SVI3 power infrastructure for leading all-core performance with our Ryzen 7000 Series processors. AMD Socket AM5 features the most PCIe 5.0 lanes in the industry with up to 24 lanes, making it our fastest, largest, and most expansive desktop platform with support for the next-generation and beyond class of storage and graphics cards.
And AMD said the “Mendocino” processors will offer great everyday performance and are expected to be priced from $400 to $700.
Featuring “Zen 2” cores and RDNA 2 architecture-based graphics, the processors are designed to deliver the best battery life and performance in the price band so users can get the most out of their laptop at an attractive price.
The first systems featuring the new “Mendocino” processors will be available from computer partners in Q4 2022.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.
AMD’s Ryzen 7000 desktop chips are coming this fall with 5nm Zen 4 cores
AMD’s upcoming Ryzen 7000 chips will mark another major milestone for the company: they’ll be the first desktop processors running 5 nanometer cores. During her Computex keynote presentation today, AMD CEO Lisa Su confirmed that Ryzen 7000 chips will launch this fall. Under the hood, they’ll feature dual 5nm Zen 4 cores, as well as a redesigned 6nm I/O core (which includes RDNA2 graphics, DDR5 and PCIe 5.0 controllers and a low-power architecture). Earlier this month, the company teased its plans for high-end “Dragon Range” Ryzen 7000 laptop chips, which are expected to launch in 2023.
Since this is just a Computex glimpse, AMD isn’t giving us many other details about the Ryzen 7000 yet. The company says it will offer a 15 percent performance jump in Cinebench’s single-threaded benchmark compared to the Ryzen 5950X. Still, it’d be more interesting to hear about multi-threaded performance, especially given the progress Intel has made with its 12th-gen CPUs. You can expect 1MB of L2 cache per core, as well as maximum boost speeds beyond 5GHz and better hardware acceleration for AI tasks.
AMD is also debuting Socket AM5 motherboards alongside its new flagship processor. The company is moving towards a 1718-pin LGA socket, but it will still support AM4 coolers. That’s a big deal if you’ve already invested a ton into your cooling setup. The new motherboards will offer up to 24 channels of PCIe 5.0 split across storage and graphics, up to 14 USB SuperSpeed ports running at 20 Gbps, and up to 4 HDMI 2.1 and DisplayPort 2 ports. You’ll find them in three different flavors: B650 for mainstream systems, X650 for enthusiasts who want PCIe 5.0 for storage and graphics and X650 Extreme for the most demanding folks.
Given that Intel still won’t have a 7nm desktop chip until next year (barring any additional delays), AMD seems poised to once again take the performance lead for another generation. But given just how well Intel’s hybrid process for its 12th-gen chips has worked out, it’ll be interesting to see how it plans to respond. If anything, it sure is nice to see genuine competition in the CPU space again.
While Ryzen 7000 will be AMD’s main focus for the rest of the year, the company is also throwing a bone to mainstream laptops in the fourth quarter with its upcoming 6nm “Mendocino” CPUs. They’ll sport four 6nm Zen 2 cores, as well as RDNA 2 graphics, making them ideal for systems priced between $399 and $699. Sure, that’s not much to get excited about, but even basic machines like Lenovo’s Ideapad 1 deserve decent performance. And for many office drones, it could mean having work-issued machines that finally don’t stink.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. The pricey pitch is representative of a broader rising tide in streaming ad pricing in this year’s TV advertising upfront market, as Disney-owned Hulu, Amazon and even Fox’s Tubi are looking to press upfront advertisers to pay up.
In its initial pitch to advertisers and their agencies, Disney is seeking CPMs for Disney+ around $50, according to agency executives. That price point applies to broad-based targeting dubbed “P2+,” which refers to an audience of any viewer who is two years old or older (though Disney has told agency executives that programming aimed at viewers seven years old and younger will be excluded from carrying ads). In other words, more narrowly targeted ads are expected to cost more based on the level of targeting. A Disney spokesperson declined to comment.
At a $50 CPM, Disney+ is surpassing the prices that NBCUniversal’s Peacock and Warner Bros. Discovery’s HBO Max sought in last year’s upfront market and that gave ad buyers sticker shock. The former sought CPMs in the $30 to $40 range, while the latter sought $40+ CPMs. By comparison, other major ad-supported streamers like Hulu, Discovery+ and Paramount+ were charging low-to-mid $20 CPMs that major ad-supported streamers charge. As a result, Peacock’s and HBO Max’s asks ended up being price prohibitive, with some advertisers limiting the amount of money they spent with the streamers because of their higher rates.
Unsurprisingly, agency executives are balking at Disney+’s price point. “They’re citing pricing that no longer exists, meaning Peacock and HBO Max recognized they came out too high and they’re reducing it. Disney+ is using earmuffs to pretend that second part didn’t happen,” said one agency executive.
However, Disney+ isn’t the only streamer seeking to raise the rates that ad buyers are accustomed to paying. Hulu is also seeking to increase its prices in this year’s upfront, with P2+ pricing going from a $20-$25 CPM average to averaging in the $25-$30 CPM range, according to agency executives. And during a call with reporters on May 16, Fox advertising sales president Marianne Gambelli said that the company will seek higher prices for its free, ad-supported streaming TV service Tubi in this year’s upfront market. It’s unclear what Tubi’s current rates are, but FAST services’ CPMS are typically in the low to mid teens, said the agency executives.
“We have to get the value for Tubi. Tubi has grown to a point — it’s doubled, tripled in size over the past couple of years. So we are going to obviously make that a priority and look for not only more volume but price,” Gambelli said.
Meanwhile, in pitching its Thursday Night Football package that will be streamed on Amazon Prime Video and Twitch, Amazon has been pressing for a premium on what Fox charged advertisers last year, according to agency executives. The e-commerce giant will be handling the games’ ad placements like traditional TV, meaning that it will run the same ad in each ad slot for every viewer as opposed to dynamically inserting targeted ads. “It’s streaming broadcast,” said a second agency executive.
An Amazon spokesperson declined to comment on pricing but did provide a general statement. “Thursday Night Football on Prime Video and Twitch is a purely digital broadcast, and we’re excited to bring fans a new viewing experience. There are 80MM active Prime Video households in the U.S. and, in a survey of our 2021 TNF audience, 38% reported they don’t have a pay-TV service – meaning TNF on Prime Video and Twitch enables brands to connect with cord-cutters and cord-nevers. Brands can also reach these viewers beyond TNF. Our first-party insights enable them to reengage TNF audiences across Amazon, such as in Freevee content.”
One of the agency executives that Digiday spoke to said the latest ask is for a plus-10% increase on Fox’s rates, though what Fox’s rates were are unclear and other agency executives said the premium that Amazon is asking for varies. Ad Age reported in February that Amazon was seeking up to 20% higher prices than Fox’s rates. “I don’t know if it is consistently plus-10, but it is definitely more. Which is crazy because Fox couldn’t make money on it, which is why they gave it up for this fall,” said a second agency executive.
“Someone was eating way too many gummies before they put the pricing together,” said a second agency executive of Amazon’s Thursday Night Football pitch.
Ad-supported streaming service owners also see an opportunity to push for higher prices as advertisers to adopt more advanced targeting with their streaming campaigns, such as by using the media companies’ and/or advertisers’ first-party data to aim their ads on the streamers.
Said one TV network executive, “You’ll see premiums, especially as it relates to advertisers that really want to hook into [their company’s streaming service] and buy those targeted audiences across the platform and either use [the TV network’s] first-party data or bring their own data to the table. That’s the biggest business we’re in, and that’s where we see great growth from a pricing standpoint.”
Korean Police Ask Crypto Exchanges to Freeze Luna Foundation Guard’s Assets
Registration For The Upcoming VERSE Token By Bitcoin․com Is Now Open
Popular Radio Presenter Suspended for Alleged Ties to Bitcoin Scam
The ‘Lunatic’ Movement: A Look at Terra LUNA’s Inception and the People That Helped Do Kwon Rise
Gamestop Launches Web3 Ethereum Wallet That Leverages Loopring’s ZK-Rollup Tech
‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging
Bitcoin hits $45K ahead of July inflation report, but one fractal hints at looming correction
Smart Marketing Token (SMT) Is on a Mission to Help Blockchain Projects Reach Their Goals
Identity management org Sailpoint unveils no-code tool
Japan crypto exchange bitbank upgrades performance of its matching engine by 4x
Bit Coin3 months ago
New Study Claims China Ban Has Worsened Bitcoin’s Carbon Emissions
Ethereum3 months ago
Pixelmon NFT Launch Attracts Intense Criticism Over Its Ugly Disappointing Art
Cryptocurrency3 months ago
First Ren blockchain app Catalog raises $7.5M to develop cross-chain asset metaversal exchange
Cryptocurrency3 months ago
Token of rewards launchpad BSCBay (BSCB) listed on Pancakeswap
Bit Coin3 months ago
Bitcoin Is Selling for $3k Higher in Ukraine as Cash Withdrawal Limits Imposed
Tech3 months ago
Meta reportedly disbands team creating a new OS for AR and VR
Cryptocurrency3 months ago
CoinList unveils the 7 crypto seed projects for Winter 2022 cohort
Tech3 months ago
Astell & Kern’s first Bluetooth speaker includes a 32-bit DAC