After over six months of developing a plan to return to the in-person office, millennial women-focused newsletter and media company theSkimm reached a hybrid work […]
Month: October 2024
How the .NET Foundation kerfuffle became a brouhaha
After I wrote most of this blog post the night of October, 5th 2021 I wasn’t sure I would post it. After the events of […]
How technology has simplified data-driven linear TV buying
For decades, TV advertising was limited to standard age and gender buying — a broad targeting approach that satisfied advertisers’ need for mass scale but […]
How technology has simplified data-driven linear TV buying
For decades, TV advertising was limited to standard age and gender buying — a broad targeting approach that satisfied advertisers’ need for mass scale but […]
How Roblox’s virtual brand activations are building a robust creator economy
To create its in-game brand activations, Roblox often connects brand partners with developers working within the platform. Recently, however, some metaverse-minded brands have begun to […]
How Reuters Events maintains a role for virtual as it returns to in-person events
After it was bought by the Thomson Reuters company in late 2019, Reuters Events — like many publishers’ IRL businesses — had to transition into […]
How Reuters Events maintains a role for virtual as it returns to in-person events
After it was bought by the Thomson Reuters company in late 2019, Reuters Events — like many publishers’ IRL businesses — had to transition into […]
How remote workers and their employers can avoid a tax nightmare
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are […]
How remote workers and their employers can avoid a tax nightmare
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are […]
How publishers can hook their audience like retail’s top holiday performers
Media companies are always looking for the hook to grab readers’ attention, especially during the hectic holiday season. As a channel, email has gotten a […]