The UFC has revealed its first global fight kit partner.
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On Wednesday, the promotion announced that they will be partnering with Crypto.com on a long-term basis where the cryptocurrency site – the first of its kind to partner with the UFC – will have their branding on on athlete’s fight kits in competition, as well as the corners for the fighters.
Sportico is reporting that the partnership is a 10-year deal for $175 million.
The new fight kits are set to be revealed at Saturday’s UFC 264 event, which will be headlined by the third meeting between Dustin Poirier and Conor McGregor.
“This is a partnership between two companies that are the best at what they do,” said UFC President Dana White in a release. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
Check out a photo of the new fight kit featuring the Crypto.com logo courtesy of the UFC:
In addition to the fight kit sponsorship, the UFC also revealed that the partnership will include in-octagon branding during all pay-per-view events and Dana White’s Contender Series.
According to ESPN, “Fighters will not get a direct cut of the UFC’s deal with Crypto.com, a source said. However, they will be able to broker individual deals with the cryptocurrency company and be used as paid brand ambassadors.”