The SARS-CoV-2 virus has mutated over the past couple of years, with some mutations fading away fairly quickly and others leading to the rise of […]
Tech
CDC: Black hole of antigen testing could hide a COVID iceberg
Earlier this week, the CDC recommended new quarantine guidelines for those who test positive for asymptomatic COVID or those who are exposed to someone with […]
Caviar’s Visionaries collection includes an Elon Musk bust and iPhone made from a melted Tesla
WTF?! Russian luxury accessory brand Caviar is known for taking consumer electronic items—mostly phones—and adding expensive materials before selling them for four- or five-figure sums. […]
‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
December 6, 2021 by Michael Bürgi The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going […]
Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company
One might not expect Trusted Media Brands (TMB) — with titles including Taste of Home, Reader’s Digest and Family Handyman — to find value in a company that […]
Case Study: How Group Nine has reoriented its ad sales approach
Plenty of publishers have had to tweak their ad sales approaches since the spring of 2020. For Group Nine Media, however, the ad sales adjustments […]
Case Study: How Essence plotted its approach to hybrid events
Publishers are now reckoning with a reality that the pandemic forced on them over the past 18 months — how to handle a pivot away from […]
Case Study: How Dentsu is pushing advertisers to embrace brand integrity
For years, brand safety has been a mounting issue for marketers cautious about media placements and appearing alongside content that could negatively affect their brands. […]
Buying a Black Friday laptop? These are the CPUs and GPUs to look for
The laptop deals you find on Black Friday will likely disappear within just a few minutes, if not a few seconds, so you’ll want to […]
Business Agility: Why Bother?
So many things have been written and said about Lean and Agile practices in the last 20 years that the mere mention of business agility […]