Connected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, […]
Tech
How Kandao’s smart conference webcams solve hybrid work headaches
Hybrid working has its pros and cons. It may let you achieve a better work-life balance, but you have to deal with communicating with people […]
How IT managers plan to deal with rapidly growing API complexity
September 27, 2021 10:40 AM Image Credit: Getty Images The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now! The […]
How Hiya taps AI to kill phone spam
November 29, 2021 2:20 PM Image Credit: invincible_bulldog // Getty Images Hear from CIOs, CTOs, and other C-level and senior execs on data and AI […]
How Harvard Business Review is using a new social-first vertical to reach a younger audience
Harvard Business Review’s brand hasn’t always been associated with robust digital content, but the publication is looking to change that. The timing is critical: over […]
How ESL is bringing its tried-and-true esports event framework to the mobile space
Mobile gaming is an ever-growing facet of the global esports market, and esports company ESL Gaming has adjusted its approach to competitive gaming accordingly. In […]
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand Edible Arrangements is rethinking its marketing strategy and media mix […]
How blockchain can become a friend of Indian farmers
(adsbygoogle = window.adsbygoogle || []).push({}); “Bitcoin has many advantages to offer; chief among them is freedom—from middlemen or even corrupt governments.” Dr. Craig S. Wright […]
How Axios is tackling local news: newsletters from small teams, in more markets
Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 25 markets in 2022. But local news is a […]
How advertisers can tell the difference between banner blindness and ad-aware consumers
Advertising is part and parcel of daily life –– from billboards in the street to smartphone apps, its presence is unavoidable. While some advertising strikes […]